Managed SEO and Internet Marketing

Are you sitting comfortably? Good, then I shall begin.

Once upon a time…. many, many years ago…. (Well, 14 years in Internet terms is after all, an absolute lifetime)… blogging was the domain of students, keeping friends and family up-to-date on their personal lives with online diaries.

Now, back to modern day, blogging has become much more sophisticated and diverse.

In the corporate world, a blog is now a recognised marketing tool, and should be viewed in the same way email marketing or advertising campaign is. An investment needs to be made, a budget created, people designated and then dedicated.

What are the benefits of blogging for an online business?

Good customer relations - what better way to provide information to your customers, both current and potential? A blog is also a two-way street where clients can leave their feedback.

A testing ground for your ideas and concepts - remember the old marketing adage “run it up the flag pole and see who salutes it”? Well, throw a few of your ideas out there and test the water. A blog is an informal way of finding out whether your particular ideas generate any interest. Very cheap market research!

Good SEO - search engines love sites that are updated regularly - what better way than with a blog?

A blog, if managed well, is an excellent marketing tool that creates active dialog, brand awareness and can promote an online business.

Well, we were sold. So welcome to our blog!

This entry was posted on Monday, May 12th, 2008 at 10:24 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.