Complete Internet Services Blog

Archive for the ‘General’ Category

“So how do you make your money?”

Tuesday, May 5th, 2009

This question was posed to us in respect of our free website offer to local start-ups and charities/projects. We were proposing a new website for a small business in the W11 area and had been trying to stress that our offer had no strings attached and, that once the website was complete, they were not beholden to us in any way.  

So how do we make our money from this offer?  

Simple answer is – we don’t.

This brought about the next question – “So why do you do it?”

Well….

1. We genuinely want to give back something to the local community – honestly!!

2. We belive that if we provide an excellent service now, then when the local business or charity project expands in the future, we hope that we will be called upon to help with their online needs.

3. We have a valuable link-back to our website on each of the sites we produce.

That’s it. 

Nothing more.

Why is Social Marketing Important?

Friday, May 1st, 2009
To answer that we need to clarify what we mean by social marketing in this instance. 
 
Social marketing is a concept whereby organisations promote an idea for the benefit and social good of society as its primary aim and not to make a financial return – like a health campaign for example.
 
Social marketing is also a more modern concept where a business promotes their products and services on social networking  and video- sharing sites, such as BeBo, MySpace, Facebook and YouTube, for profit.  This is now more commonly known as Web2.0 marketing and that is what we want to concentrate on. 
 

Web 2.0 refers to a perceived second generation of web development and design, that facilitates communication, secureinformation sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites,wikis, blogs, and folksonomies.” Wikipedia – definition of Web2.0

So why is Web2.0 marketing important to market your business?  Well, where else can you be guaranteed to get such a huge audience for your company?  These social networking sites are used by millions of people, all around the world, every day. They really aren’t solely for young people eager to hook up with more ‘friends’ than anyone else.  These sites are home to millions of small communities of like-minded people, all of whom could be potential new customers.
 
Now you can go straight in with a targeted advertising campaign that appears as a sponsored link to the side of peoples’ profiles, similar to Google adwords, but this can be expensive and who has a large budget these days?  However, a much smarter way is to set up your own company profile, which is completely free.  Your profile then provides you with a platform to link to your own website and blog, which can build up interest in your products and services.
 
For example, have a look at Virgin Media’s profile on Facebook and on Twitter.
 
A few words of caution though.  To make Web2.0 marketing work for you requires you dedicate time to these sites.  You can’t simply put up a profile and expect anyone to visit you.  Nor should you go and alienate yourself by arriving with an enormous thump and selling hard.  Provide informative and interesting content.  Give honest opinions on your services and products. Appear credible!  
 
You must also be prepared for bad comments and unfavourable opinions.  Not everyone is going to agree with your nor are they going to like your products.  However, if you address each and every negative comment in a positive way, you will almost certainly make more friends and influence people!

Cheap, yet professional, websites – only £99

Friday, April 24th, 2009

Getting an online presence is essential for all businesses but it is not always affordable if you are just starting out.  The perfect solution is a ready-made website, where the design has already been produced and is simply waiting for content and images.  

AZFaces.co.uk

Recently we were approached by AZFaces, who needed a website but only had a very small budget. They were relieved to see the large range of designs available to them and settled on a very bright and cheerful one that complemented their business. AZFaces simply provided us with text and pictures and were delighted to be online within a week.

For only £99+VAT, your business can be online with:

  • 5 page HTML page website
  • 1 contact form
  • full web hosting facilities
  • FREE .co.uk domain name
  • online technical support
  • no monthly fees

View our ready-made designs here.

SEO Strategy?

Thursday, April 16th, 2009

We were recently asked what our SEO strategy is. This is a very straightforward question and one we were happy to answer.  We certainly do not take umbrage in being questioned nor do we mind telling people the facts – unlike others who like to bamboozle clients with fancy language in the hope it will tie them in knots so they don’t go on asking any more questions!

So what do we do?  

Firstly we do not give anyone the impression that there are quick fixes.  We estimate the time to achieve first page rankings is Google: 2-6 months, MSN: 1-2 months, Yahoo: 2-4 months.

We perform SEO on between 30 to 300 keywords per month.   After careful selection of these relevant keyword and keyword phrases, we construct search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures, which include:

  • Examination of internal linking structure, including the selection of link names and titles.
  • Proper site navigation, including linking strategies such as addition or modification of a sitemap.
  • File and page name structuring.

Once started, we: 

  • Deliver a baseline ranking report within 2 days of the project starting.
  • Complete on-site optimization within 7 days of the project starting.
  • Start link building from the very first day.
  • Send ranking/progress report every 30 days.

And our techniques?

On-site Optimisation

  • Keyword research and selection 
  • Title tag generation 
  • Meta tag optimisation 
  • ALT tag optimisation 
  • Hyperlink optimisation 
  • Sitemap generation 
  • XML sitemap in Google, Yahoo, MSN
  • Proper linking structure
  • W3C validation of home page
  • Right keyword density
  • Making dynamic pages search engine friendly 

Off-site Optimisation

  • Link Generation by one way linking
  • Analysis and reporting

So what do the clients have to do?

All we require from clients is their FTP information and keyword input.

How simple is that?

I was fooled!

Thursday, April 16th, 2009

It has taken me 2 weeks to control my embarrassment to admit that The Gurdian’ April’s fools day joke, well and truly fooled me – red cheeked as I’m writing this.

I’m referring to my post here http://www.nottinghill.biz/blog/has-the-gurdian-newspaper-gone-mad-or-can-they-see-the-future/.

Enough said, back to Dr Kawashima’s Brain Training.

“A Change is as Good as a Rest?”

Monday, April 6th, 2009
This is an old, and wise, Arabic saying.      

But do we like change?  Facebook recently underwent an overhaul, bringing about a torrent of dismay from many of its users.   An online group was started – Petition Against the “New Facebook” – which to date has 1,748,123 members.  (And guess where the organisers chose to form the group? Yes, got it in one, Facebook.)

Not exactly a matter of life and death but when we have got used to something, we don’t like to see it change.  We are creatures of habit and change means readjustment – which can be unsettling and, to some extent, upsetting. It could also mean re-education – how frightening is that??

However, Rosanne Cash, singer and songwriter, got it right when she said: “The key to change… is to let go of fear.” 

You may have noticed that we have recently redesigned our website.

It wasn’t easy to deconstruct a site that had grown so much over some years and then reconstruct in a way that would be pleasing to all.  Let’s face it, you are not going to please everyone all of the time.  However, change shouldn’t happen for change sake.  There has to be an end purpose.  

Posing the question to Fari Peyman, MD of Notting Hill Internet Services, ‘What were the reasons for changing the website?’, he replied:

“We wanted to make it visually more pleasing, yet also increasing the contents of the site and making the navigation easier. We now have a platform to add more to the site and are going to work on the site’s accessibility improving user experience.”

During this financially difficult time everyone should be taking stock of tools they have at their disposal to aid their business and a company’s online presence is one of them. Food for thought…

Local Businesses in W10 & W11 – do you need help to get online effectively?

Friday, April 3rd, 2009
It is 10 years since a small business was formed, run from a bedroom in W11, and Notting Hill Internet Services was born. Our founder named the company after the location where he lived and worked.  The area has been good to us and now we are in a position to give something back.
 
So how can we do that? 
 
The memories of struggling to start a business up are still quite vivid.  Any help we received at that time was much needed and gratefully received.
 
So – if you are based in the postal districts of W10 and W11 – and are a:
 
or
 
(who is not eligible for grants or aid)
 
But what if you are a medium sized business within W10 and W11 postal districts?
 
Almost certainly you will have an online presence but that doesn’t mean we don’t want to help you too.
 
We would like to offer you an hour’s free consultation, during which we will look at all aspects of your website and make suggestions to improve its effectiveness. This consultation would normally cost up to £100.
 
So let us help you – contact us today.

Is April 1st making a fool out of you?

Wednesday, April 1st, 2009

Today marks the passing of the first quarter of the year – a year that is proving difficult for all businesses.

No one can afford to sit back, expecting their online business to simply perform for them.

So when was the last time you looked hard at your website, through the eyes of a potential customer? Would you see the correct messages, quickly?  Is there an immediate call to action? Would you be able to move around your site quickly and efficiently?

It may be that you are too close to your own website to be able to answer these questions objectively.

This is where we can help.

We can review your website – for free.

Notting Hill Internet Services Website Review

Our review will be a full, objective and honest one of your website – offering constructive suggestions, both as a positive and a critique.

But this isn’t a one-sided process. There will be four reviewers of your website – and one of them will be you, the website owner.

Plus – your online business will get three pages on our website.

Click HERE for more details – can you afford not to?

White Paper: Managed Internet Marketing – what can it do for you?

Monday, March 30th, 2009

So what can managed Internet marketing do for your business?

The White paper will explain the complete Managed SEO concept, something that is much needed in the industry.

NHIS Managed Internet Marketing White paper

This White paper will benefit you if:

  • you run a business website but suspect it is not working to its full potential;
  • you know precisely what needs doing to your website, but simply cannot find the time to implement changes;
  • you have heard the term ‘Managed Internet Marketing’, and wondered what it means, what benefits it can bring, and how the concept works.

Request your own pdf copy today - don’t be left behind!

So what’s new? A FREE SEO Report Service!

Friday, March 27th, 2009

One of the new tools we have implemented, as part of our complete managed internet service, is a free SEO report, which is available to everyone.

No such thing as a free lunch? Or is it simply a case of if it is free, it can’t be of much use? In this case neither is correct.

NHIS SEO Report

NHIS SEO Report

This is a useful tool to anyone interested in seeing the current SEO of their website and once you have the report, you don’t even need to contact us to discuss it further.

However, we are here to help, if you need us.

To generate your own report, visit our SEO Report service HERE.

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