Back in September we wrote about the surge in usage of the mobile web. This month, a startling survey from GSMA reveals that 25% of the UK population went online via mobile during last December.

Astonishingly, almost half the time online was spent at one site: Facebook (the next popular domain, Google, is not as much of a surprise). It seems that those with a real Facebook habit cannot bear to put down its networking and socialising capabilities, even while they are out and about.

For you, the business owner, this points to one thing: you need to keep your Facebook presence fresh, current and useful. After all, you know what they say in online marketing: don’t wait for the customers to come to you. These days, you have to go to where they already are – and that, it seems, overwhelmingly, is Facebook.

This entry was posted on Thursday, February 11th, 2010 at 9:12 am and is filed under Social Marketing, Web marketing for small businesses. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.