This month, Google.com announced a new feature in the ‘Shopping’ section of its search: in stock nearby. Currently available only in the US (though sure to follow in other countries if it proves popular), the tweak will allow search results to display whether the searched-for item is available in a shop near you. It will also note if stock is low (providing that information is also on the store’s website, of course).

A lot of smart people work at Google, and this is just one more sign of the emerging importance of shopping local on the global web.

This entry was posted on Monday, March 15th, 2010 at 9:08 am and is filed under Managed SEO. You can follow any responses to this entry through the RSS 2.0 feed.