Regular copywriting - attracting and keeping visitors
Professional website copywriting will make an enormous difference to the success of your website. If the copy is properly optimised, many more visitors will arrive at your site. And, of course, you may already be directing potential customers there yourself via your marketing activities.
But it's not enough for people to simply find your site - you want them to convert to satisfied customers. Remember, your website can act as your sales letter, your shop window, your receptionist, your storeroom, your sales assistant, your despatch department, your PR department, your think-tank, your newsletter, your advertisement, your helpline and...you name it. In fact for many businesses, without a hard-working website, they simply wouldn't be in business.
Why it's worth investing in website copywriting - the 3 second rule!
You only have 3 seconds to grab the attention of your visitor so it is therefore very important to create your website content with this in mind. Don't be tempted simply to take your printed brochure and pretty much copy it onto your site. A website should be attention grabbing, clearly laid out and readily navigable, easy to skim read, regularly updated and more. And it goes without saying that it should be well-written, with no punctuation, grammatical or spelling mistakes, which can be so off-putting to potential customers. That's why at Notting Hill Internet Services we take copywriting very seriously, and it forms an integral part of our services.