Website Design and Internet Marketing

It involves the writing of text on a web page in such a way that it reads well for the visitor, and, by targeting specific search terms, search engines will rank it higher in the search results. There are many factors determining how search engines rank websites, but more and more it's content that's an important factor.

Here's how Google, the world's leading search engine, put it:

"Create a useful, information-rich site, and write pages that clearly and accurately describe your content." Source: http://www.google.co.uk/intl/en/webmasters
/guidelines.html

"Think about the words users would type to find your pages, and make sure that your site actually includes those words within it."
Source: http://www.google.co.uk/intl/en/webmasters
/guidelines.html

"Google's technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word."
Source: http://www.google.co.uk/corporate/tech.html

The importance of professional and ethical SEO copywriting
Time was when "spamming" the search engines could be effective. For instance, taking obvious search terms ("keywords") and repeating them over and over again in the text - often in tiny or near invisible print so it wouldn't look too odd to visitors. These days it doesn't work and search engines will penalise websites that do this or even refuse to list them altogether.

In fact, search engine software is now so sophisticated that it seeks to mimic human thought processes - not just the words themselves, but how they interact with other words. Nowadays, if website copy doesn't read well to a human, it's unlikely to read well to a search engine either. That's why professional SEO copywriting is a important.

That means your website content should be clear and well thought out. It also helps if your site is frequently updated. To a search engine, that means it's more likely to be relevant.

SEO Copywriting and Keyword Optimisation
Using keywords correctly is a vital part of SEO copywriting:

• You have to choose keywords that people actually use for their searches. But preferably not ones that all your competitors optimise. We can analyse actual searches and your competitors' use of keywords and advise you accordingly.
• You need to use your keywords in the right places and an optimal number of times. Websites are penalised by search engines for simply repeating a keyword phrase. But be too sparing with them, and you could get ranked lower.
• It's important to pick which pages to optimise and not try and cram in too many different keywords on a page.
• Keywords need to be incorporated into text in a smooth, natural way so that the copy reads well for your visitors.

Find out how we can help you with all areas of SEO copywriting, contact us