Managed SEO and Internet Marketing

Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. (Wikipedia)

Managed Services (as defined by Dr. Gerard Macioce) is the practice of transferring day-to-day related management responsibility as a strategic method for improved effective and efficient operations. The person or organisation who owns or has direct oversight of the organisation or system being managed is referred to as the offerer, client, or customer. The person or organisation that accepts and provides the managed service is regarded as the service provider. (Wikipedia)

It has been said so often that there is no great mystery to search engine optimisation - it is no longer a dark art performed by very few. All the information to effectively optimise your online business is out there - you only have to search the term on Amazon to see a vast range of books, let alone the 38million pages on Google.

SEO is very time consuming. Not just implementing and maintaining the on and off-page optimisation but to continually keep up to date with the search engines' never ending changes to their algorithms. We probably all know at least one online business hit by Google's most recent algorithmic change - with some well-known businesses being hit by a reduction in Page Rank of up to two places. This can hurt a business and be confusing, as search engines do not give any prior warning to algorithmic changes or any explanation.

Many traditional SEO techniques are now completely redundant. Time has to be spent extensively researching the current SEO trends, reading industry talk on algorithms, visiting forums/chat rooms, and studying the latest books and articles. Can small to medium sized businesses really afford to allow one or two employees daily time to swot up on the recent SEO trends and implement them on their website?

The way forward has to be SEO managed services. But how can you be certain, when employing an SEO consultant, that your money is being well-spent? Having done our own research on so-called SEO experts and spoken to numerous customers who have had their fingers burnt, this is not an easy question to answer. We have found that there are those who think they can charge a premium for very little work because their client is quite ignorant about the whole SEO process. The client is told that SEO does not bring instant results so a long-term investment and needs to be made (effectively true). However it is only after many thousands of pounds, and numerous months down the line, does the client realise their online business has not improved one iota.

SEO is the sum of many parts. Just by adding keywords to on-page text and the Meta description is not going to improve a website's ranking.

We believe the key is to provide clients with an SEO analysis report - a well researched document giving recommendations on work that is required to help online businesses improve their online presence. Businesses can then take this report and talk to any number of SEO managed service providers to discuss the findings and receive quotes.

Get empowered.

Knowledge is king - start ruling now!

Notting Hill Internet Services, is committed to demystifying the Internet and keeping IT simple. We believe we are unique in offering such a wide range of managed services to online businesses.

We do not believe our clients should go to separate companies to build, host and promote their website. We passionately believe in saving our clients time and money whilst increasing consistency by allowing online businesses to source all these elements under one roof.

We don't just sell a product. We provide a service. Many services.

• Web design
• Web Hosting
• Search Engine Optimisation
• Web Analytics
• Internet Marketing
• Copy Writing
• Logo Design