Website Design and Internet Marketing

Pay per click (PPC) is an online advertising tool. They are sponsored listings that generally appear on a column on the right hand side of the search listings. We would identify keywords your target audience may use to search with when looking for a company such as yours and create an advert; these ads are called 'sponsored links' or 'sponsored ads'. When people search using one of your keywords your ad or link will appear next to the search results. You have now reached your target audience and you will only be charged when a user clicks on your advert and visits your site.