Heard of Black Friday? Despite its grim-sounding name, this is the day retailers traditionally see their tills ringing, as customers start their Christmas shopping in earnest. It’s a more common term over in the States, where the effect is bolstered by the double whammy of Thanksgiving just before Christmas – but we all know that what begins in the US will always come over here.
Now there’s a new phenomenon: Cyber Monday. Following close on the heels of the bricks-and-mortar shops’ busiest day of the year, this is the online equivalent. And it’s today!
So, if you retail via a website, hold onto your hat: today could be quite a ride. In fact, what are you doing reading this? You’d better check your orders!