A professional team of web designers, web developers, and SEO experts will create search engine friendly websites through on-site optimization. Here are some steps that should be taken to ensure that your site is optimized:
1. Title Tags
It’s the title of the page and is one of the most important steps. It should have keywords in it and accurately describe the page.
2. Meta keywords
Keywords and keyphrases that are relevant to your business or purpose which will help search engine users find your site and understand what it is about.
3. Sitemap
A sitemap is a list of the pages on your website which allows visitors but, most importantly search engines to view all the pages and get a better understanding of the site’s content and purpose.
4. Meta tags
A meta tag is an HTML tag that provides information of the site. It cannot be seen on the site but it can be picked up and analyzed by web spiders.
5. Internal Links and Link Optimisation
Linking from page to page within the site is a key for search engines as well as encouraging visitors to navigate around the site.
Useful anchor text should be used to link, for example, linking the text “bespoke websites” is more useful than linking “click here” as it will be clearer to search engines and visitors what page the link leads to.
6. Text
Unique content that includes keywords and keyphrases needs to be on every page. Search engines will penalize sites that have copied content.
7. Image ALT Tags
The images on your site should have ALT tags so that search engines know what the image is and are able to direct users to what they are looking for. Search engine spiders can only read a text and not images. When your cursor hovers over the image, the text should represent the image and be relevant. The image file name should also be changed to match the ALT tag and should never be labeled as “photo1.jpeg”.
8. Social Marketing
By producing and distributing content across social media, you will be able to build a good relationship with search engines as well as your virtual audience. Having the buttons clearly linked on your site and making frequent and consistent updates improves a sites organic search presence. Facilities such as blogs allow websites to be frequently updated which is another search engine criteria for ranking.
While on-site optimization is only one part of SEO, it is the first process to help improve sites organic search presence. This is why it’s important to understand and appreciate the value of a professional when making a site and to seek their services. You should get your site audited to make sure all these steps have been taken and what can be done to improve and update your site.
Kimia