1. Become a Part of the Global Internet Community, Open up to the International Markets.
Websites reside on the Internet, also called the World Wide Web (WWW), a global network of connected Internet servers. Internet users are able to receive and transmit text, video, voice, and other media information across the wired planet in a matter of seconds. The expression “global village” may describe the Internet very well. The Internet shortens geographical distances, country borders don’t exist here – information is transmitted instantaneously across the entire planet.
Your website is a pathway into the Internet”global village” where people meet, make business contacts, shop, sell products and services, watch video excerpts, search for books and read the latest news. With your own website, you can begin to exchange ideas with the global Internet community. You can reach present and potential clients instantly by publishing the information about your company, services or products on your professionally-designed website. Now your business address, telephone numbers, e-mail addresses, hours of operation can be at the fingertips of potential buyers.
2. Stay close to your area neighborhood and provide services to your Local Market.
In addition to the global reach of the Internet, your Website can boost your local business or organization’s presence – allowing you to focus on other projects either at home or in your regional area of residence. Whether you’re in New York or Tokyo, Rome or Washington, there are others who may require the services you offer by giving you access to Web search engines and allowing you to advertise your business to all Internet consumers. Not in business? If all you need is the creation of a website for your community volunteer projects or even a fan club for the state college basketball team, the creation of a website will accomplish your goals.
3. Sell Products and Services Online – The advantages of doing business on the Web.
You should consider an Internet Store to become your future storefront. First, potential customers need to know what services you provide and what is your price range. You can reach your future customers by advertising on the Internet-surfers will be able to find you when they search for your business or organization site on web search engines.
You can collect critically important data from your clients by asking them to submit requests for new products or reviews of your existing products: time-to-market turnaround is reduced by the speedy communications offered by the Internet. Your website will become a cheaper advertising medium than traditional brochures or newspaper and magazine ads.
4. Electronic commerce, or E-commerce, is a leading business practice in the global marketplace. E-commerce is an extremely effective way to quickly distribute custom products to clients anywhere utilizing a variety of selections which is almost infinite.
E-commerce is an Internet technology which allows businesses to create revenues over the world wide web by closing the sale right over the Net. Web stores with a real-time authorization of Credit Cards offer a tremendous potential for Internet vendors.
The majority of Internet users are college educated individuals that represent a solid consumer base – they’re looking for value and variety in their spending. With today’s explosion in the number of Internet users globally, the demographics of online shoppers will not only increase, but their spending power will continue to grow as well.
There are no limits to creativity in e-commerce: you can sell books, cars, Internet or telephone service from your website. What is your specialty? With broad international customer potential, you could expand your business to foreign markets as well – you can translate your web pages into foreign languages and reach millions of potential buyers across the globe.
5. Promote your Business among the World’s most Savvy Consumers.
The number of people who use the Internet is growing every day. They are the people who keep up with modern technology, use computers for work and recreation; they’re always looking for new opportunities and services. You can reach this consumer community of Internet users through your personal or corporate website – your company presence on the Web is vitally important to the future of your business. A “window” into the world of the Internet – your website is a place to meet your future clients, business partners, subscribers, and friends.
Web surfers who use their computers for shopping can access your web store or corporate site and place orders or request services 24 hours a day. You can receive customer and client feedback instantaneously via e-mail or a CGI script placed on your web page from anywhere in the world.
6. You Can Offer 24 hours / 7 days a week Service.
In today’s dynamic marketplace, offering a business that is available 24-hours-a-day is not an option, it’s a necessity if you want to stay one step ahead of the competition. Having a company or organization website will allow you to reach interested clients, customers, or new visitors 24 hours a day (the Internet servers where websites are nested never sleep). Forget about the 9 to 5 business hours, now business is done 24 hours a day across the wired globe!
7. Publish The Latest News Now!
The World Wide Web is a dynamic information medium – you can announce the latest news, perform immediate price updates, and have the viewers read about and view the product pictures in a matter of seconds. Today’s stock quotes, current jackpots, live survey results – all can be updated every minute or even every second. The CGI code on your Internet server program will perform dynamic changes to your site to ensure up-to-the-moment punctuality.
8. Answer Commonly Asked Questions on your website.
You can avoid repetitive phone calls and e-mail messages from your clients by having the answers ready on your Home Page. You can concentrate on the core business and customer satisfaction instead of going over the same “What is your business specialty?” questions. Now you can do business faster and more productively by placing important information right on your homepage.
9. Get More Coverage – Receive Critical Media Exposure.
Media correspondents usually begin their coverage of a business or an organization by first looking up the available information on the Web. They’ll most likely first go to the Search engines and then will “click on” to get to your Internet home page. You can attract media attention almost immediately with an operational, attractive website – just look at the media coverage gained by the sites of Amazon.com and Yahoo.com!
Your company could gain significant market share with the help of publicity from the newspapers or online magazines, TV coverage or online surveys. Your winning web home page would attract public and corporate attention and help the viewers familiarise themselves with your business’ specialty and product offerings, or your organization’s mission and history.
10. Turn your Company Internet or Intranet Into a Conference Room for your Employees.
The company Internet site may also become a convenient conference room for your employees – they can communicate instantly via e-mail, attend conferences online in chat-rooms, or by video-conferencing. Your employees would be able to obtain the latest company sales figures, client contact information, or news right from the Home Page. No matter where your employees are – they’ll stay in touch with the company through a website at home, in a foreign country, or when they are flying on business with their laptop connected to the Internet.
To some extent, we are all experts in web design. Your taste may run to minimalist, lavish, or brash, but one thing is for sure. You’ll be able to say, within seconds of visiting it, whether or not you like a website.
It’s perhaps tempting to think of web design as nothing more than choosing a couple of pretty colours. So why do we consider it such a key part of the website building practice – indeed, an element that can make or break its success?
Well, let’s consider a few of the important factors that web designers have to keep in mind, every time they create a new site:
The look and feel
The great thing about web designers? You tell them what you want in words, and they translate it into visuals.
Accessibility, on the other hand, is all about ensuring a site is available to any user, whether they be disabled, elderly, partially sighted, or whatever.
A good designer weaves usability and accessibility into every single site he makes – and he knows he’s done a good job when you don’t even notice it.
Equally, your designer will need to ensure the site works on any number of browsers run at any number of resolutions on any number of operating systems.
Look for the designer who can’t stop telling you about the great new features he’s seen online – he’s the one who is bang up to date.
On the other hand, if your designer adheres to a few simple rules, you’ll find that your design actually boosts your climb up the ratings.
Great designers are always changing – as quickly as the web itself changes.
When one takes all of these factors into consideration, design suddenly begins to look a lot harder. Perhaps it does not work to entrust to just anyone.
At Notting Hill Web Design, we make a difficult process easy. If you want a simple life, you can choose one of our off-the-peg designs, which are ready-tested for robustness, durability, and pizzazz.
If you want something a little more unique, choose our tailored design service. We’ll put our best minds on your project, and come up with something that puts your site at the very front of the pack.
It’s important to outline the purpose of your site and the type of information you would like it to contain. Before you begin working on your site, it is necessary to have a clear idea of the purpose of this site.
An informative website describing your company specialty, industry, price-range, services, other information. Placing extensive information and product pictures on your web page could be a good way to promote your business. You can hand out your web address to clients instead of sending expensive printed materials to them.
Form to collect names of potential customers
Web sites can be a very good marketing tool – people who visit your site can give you important feedback about your company, sign up for newsletters, ask for services they would like to see from your business or organization. We discuss the ways to do this later.
Sell Products Online
You’ve heard the word “E-commerce” everywhere; both the media and the stock market are extremely optimistic about online businesses. Would you like to enable your website for full e-commerce functionality with instant online credit card authorization and customized virtual shopping carts? We discuss ways of setting up an e-commerce operation here later on.
You could add other features to your site, which are relevant to your specific business type. These can be discussed at a later stage.
What is your domain name? Is it an easy to remember, distinctive name (at www.MyCompany.com)? We recommend that you select your own first-level domain name for your website (as opposed to using an add-on site at a provider’s server, names like www.aol.com/MyCompanySite do not accept your own identity). There are several reasons to obtain your own first-level domain name:
Site design begins with configuring your headline page – the Main Page, also called Index Page. On this page, you can explain to your visitors the advantages of doing business with you (and not with someone else). Here is the list of typical pages that are referenced by links on the main page.
You would tell the visitor about your business or organization.
You would list the services you offer.
Contact information can be placed on the bottom of every page or on a separate page. When your business or organization is divided into several departments, it’s important to create a separate page for each one, so you can list contact information for each department individually.
FAQ (Frequently Asked Questions)
Here you would place answers to the most common questions to offset your telephone traffic. Everything that you think is useful to your customers can be placed here.
Press Releases and News
Show your customers what is going on in your company. This page alone can keep your site popular and frequently visited.
You can have as many forms as needed for visitors to request information or to buy products.
Other Pages you would like to have
You can have as many pages as you decide. We could guide you through do’s-and-don’ts of additional pages.
No Graphics at all
You could start out with a text-only version of your site, and later enhance it with graphics. “No graphics” site could be a good starting point if you want quick turn-around. Headlines can be composed of text instead of graphics. Remember that once you have developed a functional text-only site, you should not stop – your site would look dull without graphics.
Graphically designed text
Several programs such as Adobe Photoshop or Macromedia Fireworks will help you customize the look of your fonts. The text than will become actual graphics saved as GIF or JPEG file format.
There are thousands of clipart graphics available on the internet and in software packages as Corel Draw!. Make sure you use royalty-free images or obtain them from a paid software source.
You can place any picture on your website, all you need to do is to digitize the image. There are several ways to do this:-
You can scan it yourself – you will need a scanner and digitizing software, which is compatible with the scanner.
Copy centers – often your local copy-store will have computers, scanners, and friendly staff to help you convert your image into a computer file.
Hire a professional firm. At Notting Hill Web Design, we can do the scanning and size for you – we are a full-service design company.
Professional graphics and Image Maps by computer design artists
There are several types of graphics work that should be left to the professional designer. Stunning, high-quality and high-resolution graphics create an unforgettable first impression and keep the customers coming back. For example, an Image Map is a combination of graphics and navigation buttons that should be completed by professional web designers since designing them involves graphics design skills plus the knowledge of programming.
The context of the web page determines the size of the page. A large amount of information/text requires long web pages. This type of pages is often used for articles, reports and so on. Short pages are good for a brief, catchy statements or offers, aimed to attract the visitor’s attention and give out all the information at once. Both of these formats have advantages and disadvantages: Long pages can be large in size and take a long time to load. Short pages will download fast, but can’t deliver detailed information. It will be very inconvenient for your user to “jump” to all pages on the site in order to get complete information. Based on the type of site you are planning, choose the type of pages you will employ.
Choose the elements you’d want to be included in your pages:
Top of the page:
The body of the page: Background.
Available from commercial packages such as Corel Draw!. You can find many free patterned backgrounds on the Internet.
Just like custom-designed graphics, backgrounds can be tailored specifically for your site.
Bottom of the page:
The title is the name and description of the website that is interpreted by the browser as a title of the page, it is not really a part of the page itself. The Title is crucially important since most Search Engines use it to index your page. Make sure you use the right keywords in the title!
URL address on the printed page
Allows your users to record and distribute and print a unique URL page on your website. This way your user will always know where the printout came from.
Skillful use of pictures and photos can dramatically enhance the look of your site, after all, there is an old saying that still rings true: “It’s better to see once than to hear a hundred times.”
Black and white photographs
Monochrome pictures will create an artistic “feel” and at the same time assure faster downloading time.
Animation can add action to your site
There are several ways to create animation. One of the most common is GIF animated format (most of the moving banners you see on the Internet are made this way).
There are several technologies that can help you deliver sound to your site. Real Player, for example, will allow you to stream recorded or real-time sound right to your visitor’s computer. Notting Hill Web Design has extensive experience with Real Player applications and would be happy to help you incorporate audio capacity into your website.
Once you have obtained site visitors, keep them!!! Do your best to turn them into loyal customers or members of your online community! If you have an online store and your visitors find what they are looking for, naturally you will collect all the information from this customer in order to market to him/her again.
The way to do it is:
It can be as simple as a printed form that can be faxed back to you, or a more complex and more profitable! Shopping cart (with the protection of SSL, Secure Socket Layer).
Another way to collect the user’s information is:
Newsletter subscription Offer something of value to your visitors to attract their interest. A newsletter covering a related topic can be one of those valued services.
Some things that cost almost nothing to you can be of real value to other people. You can publish your free news, recommendations, and anything else people would find useful – free services attract Internet traffic!
Encourage your customer to ask questions or order additional information. A strategically placed CGI form can do this simple but important job for you.
The greatest site in the world will never have a single visitor if no one knows about it. There are several ways to promote a site:
You should register your site with major Internet search engines. This is the first thing you need to do after you complete designing and publishing your site. There are literally thousands of search engines and directories on the web, but only a handful are popular among almost 100% of internet users: for example Yahoo, Alta Vista, Lycos, Infoseek, GoTo.Com, Excite, HotBot. Search engine registration is simple and straightforward, but getting your site to rank high is really an art (ironically, not science). Notting Hill Web Design is an expert in effective site registration.
Banner advertisement can be very effective. Make sure it is placed on other sites with a topic related (or complementing) yours. There is one drawback: placing your banner on a high-traffic site could be really expensive.
Free banner exchange programs
There are several well-known sites (like LinkExchange) that will allow you to place your banner in an exchange program. Your banner will be shown on the sites, which belong to this program in your category, in exchange for banner exposures of other members on your site. This kind of programs can be very helpful at the beginning of your Internet promotion journey. However, make sure that this is not the only strategy you use. In most of the programs, you get to show only 3 banners for every 4 that you display. So, it is not hard to see, that your supply of banner credits will melt away rapidly without other promotional techniques.
Reciprocal link exchange
There are very many sites that would like to exchange links with you. It’s advisable to be selective about companies with which you exchange links. A good example of link exchange would be for sites that complement each other. For example Computer hardware company would benefit from exchanging links with a computer software company.
You may contact the services that specialize in web news. You might be able to “make the news” and get free publicity. At least it’s worth a shot!
Make sure you include your URL on all traditional advertisement including business cards, mailings, company pens, and T-shirts.
To remain competitive, you need to keep up with the current events and changes. Your website could soon become a tremendous success if you update and upgrade it frequently.
Your ability to maintain the site yourself is related to the way the site had been originally designed. Notting Hill Web Design creates websites with our customers in mind. Once the site is created, we can assist you in learning how to modify and update your website. Very soon you will not require our help anymore. The only time you would want to contact nottinghill.biz again would be when your site requires additional functionality.
A small Java program that can be embedded in an HTML page. An applet can only make an Internet connection to the computer from which the applet was sent.
A tool for finding files stored on anonymous FTP sites.
ARPANet (Advanced Research Projects Agency Network):
The precursor to the Internet. Developed in the late 60s and early 70s by the US Department of Defense as an experiment in wide-area-networking that would survive a nuclear war.
ASCII (American Standard Code for Information Interchange):
This is the worldwide standard for the code numbers used by computers to represent all the upper and lower-case Latin letters, numbers, and punctuation. There are 128 standard ASCII codes, each of which is a 7 digit binary number.
Computer files that accompany the message portion of your e-mail.
The amount of data which can be sent through a connection, usually measured in bits-per-second. A full page of English text is about 16,000 bits, and a fast modem can move about 56,000 bits in one second. Full-motion full-screen video would require roughly 10,000,000 bits-per-second, depending on compression.
Bit (Binary Digit):
The smallest unit of computerized data.
A measurement of the speed with which data is moved from one location to another.
A place holder you can use to track pages you have visited on the Web.
A keyword search that uses Boolean Operators (i.e. AND, OR, NOT and NEAR).
Software program with a user-friendly interface allowing easy navigation of the Internet (i.e. Netscape or Internet Explorer).
A set of Bits (usually 8) that represent a single character.
CGI (Common Gateway Interface):
Usually, a CGI program is a small program that takes data from a web server and modifies it, i.e. converting a form into an e-mail message, or turning a keyword into a database query. A CGI program is being used if “CGI-bin” appears in the URL.
The directory on a web server in which CGI programs are stored.
Any PC on a network that connects to an Internet application or to data residing on a server.
Cookies store information about visitors to websites – this data (i.e. username, password and which parts of the site were used) is updated with every visit.
The metaphysical environment of the Internet.
Hierarchical search that begins with a general heading and proceeds through selections of increasingly more specific information.
The unique name that identifies an Internet site. Domain Names always have 2 or more parts separated by dots (i.e. iod.co.uk). The part on the left is the most specific, and the part on the right is the most general.
To copy a file or program from a host computer “down” to your computer. The opposite of download is upload, which means to copy a file from your computer “up” to the host computer.
E-mail (Electronic Mail):
Messages, usually text, sent from one person to another via computer.
Documents which are retrieved by an Internet search but are not relevant to the user’s interest.
FAQ (Frequently Asked Questions):
FAQs are Internet documents which list and answer the most common questions on a particular subject.
A combination of hardware and software which separates a LAN into two or more parts for security purposes.
FTP (File Transfer Protocol):
A very common method of moving files between two Internet sites. There are many Internet sites that have established publicly accessible repositories of material that can be obtained by FTP login using the account name anonymous. These sites are termed anonymous ftp servers.
A hardware or software set-up translating between two dissimilar protocols, for example, an internal e-mail format and Internet e-mail.
GIF (Graphic Interchange Format):
A common format for image files, especially suitable for simple images containing large areas of the same color.
A system of clients and servers that provides a menu system for navigating the Internet. Although Gopher spread rapidly across the globe in only a couple of years, it has been largely supplanted by Hypertext.
A browser list of previously visited Web pages, which makes for easy recall.
A single request from a web browser for a single item from a web server. In order for a web browser to display a page that contains 3 graphics, 4 “hits” would occur at the server: 1 for the HTML page, and one for each of the 3 graphics. “Hits” are often used as a very rough measure of load on a server.
Home Page (or Homepage):
The web page your browser defaults to when it starts up, or the main web page within a site.
HTML (HyperText Markup Language):
The programming language which is used to create Web pages. HTML files are designed to be viewed using a World Wide Web Client Program such as Microsoft Internet Explorer.
HTTP (Hypertext Transfer Protocol):
The protocol for moving hypertext files across the Internet. Requires an HTTP client program on one end and an HTTP server program on the other. HTTP is the most important protocol used in the World Wide Web (WWW).
Text that contains links to other documents – words or phrases which can be chosen by a user in order for another document to be retrieved and displayed. Graphics can also be hypertext “links”.
Internet (Upper case I):
A worldwide network of millions of computers and servers using phone system technology to carry information from one place to another.
A private network inside a company or organization which runs on the same kinds of software as that found on the Internet, but which is only for internal use.
IP Number (Internet Protocol Number):
Sometimes called a dotted quad. A unique number consisting of 4 parts separated by dots, e.g. 22.214.171.124. Every machine on the Internet possesses a unique IP number.
IRC (Internet Relay Chat):
A multi-user real-time chat facility. There are a number of major IRC servers around the world which are linked to each other. Anyone can create a channel and anything typed in a given channel is seen by all users of that channel.
ISDN (Integrated Services Digital Network):
A way to move more data over existing phone lines. It can provide speeds of roughly 128,000 bits-per-second, though in practice most people will be limited to 56,000 or 64,000 bits-per-second.
ISP (Internet Service Provider):
An institution that provides access to the Internet in some form, usually for money.
Using small Java programs (called “Applets”), Web pages can include functions such as animations, calculators, and other fancy tricks. Java is specifically designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files.
JPEG (Joint Photographic Experts Group):
A format for image files preferred to the GIF format for more complex images such as photos.
A thousand bytes.
LAN (Local Area Network):
A computer network limited to the immediate area, usually the same building or floor of a building.
A phone line rented for 24-hour connectivity from your location to another location. The highest speed data connections require a leased line.
A connection between text or pictures on one Web page and another Web page. In a typical Web page, text links are shown in a different color text and/or are underlined. When you click a link on a Web page, you go immediately to the Web page specified by that link.
The account name used to gain access to a computer system, or the act of entering a computer system.
A million bytes.
MIME (Multipurpose Internet Mail Extensions):
The standard for attaching non-text files to standard Internet mail messages. Non-text files include graphics, spreadsheets, formatted word-processor documents, and sound files. The MIME standard specifies the type of file being sent and the method that should be used to turn it back into its original form.
Modem (MOdulator, DEModulator):
A device connected to a computer and a phone line, allowing the computer to connect to a network through the phone system.
A graphics format for creating and displaying full-motion video clips.
A search tool which uses a number of search engines in parallel to provide a response to a query.
The name for discussion groups on USENET.
A program used to read and post articles to a newsgroup.
NNTP (Network News Transport Protocol):
The protocol used to carry newsgroup postings back and forth over a TCP/IP network.
Any single computer connected to a network.
A rule or specific instruction used in composing a query for a search engine.
The method used to move data around on the Internet using TCP/IP. The data leaving a machine is broken up into chunks, and each chunk carries the address of where it came from and where it is going. This enables chunks of data from various sources to co-mingle on the same lines en route to different destinations.
A code used to gain access to a locked system.
A small piece of software which adds features to a larger piece of software. Common examples are plug-ins for the Netscape browser and web server. A small piece of software is loaded into memory by the larger program to add a new feature, and users need only install the few plug-ins that they need out of a much larger pool of possibilities.
POP (Point of Presence, also Post Office Protocol):
A Point of Presence usually means a city or location where a network can be connected. If an Internet company announces that they will soon have a POP in Belgrade, it means that they will soon have a local phone number in Belgrade and/or a place where leased lines can connect to their network. Post Office Protocol refers to the way e-mail software such as Eudora gets mail from a mail server. It is your POP account (not your e-mail address) that e-mail software must access in order to retrieve your mail.
Every service on an Internet server listens on a particular port number on that server. Most services have standard port numbers, e.g. Web servers normally listen on port 80.
A single message entered into a network communications system, i.e. posted to a newsgroup or message board.
A search request combining words and symbols to define the information the user is seeking.
A means of listing hits retrieved from an Internet search in order of relevance.
Live (communication over the Internet).
RFC (Request For Comments):
The process for creating a standard on the Internet New standards are proposed and published online, as Requests For Comments.
The software for indexing and updating websites, which operates by scanning documents on the Internet via a network of links. Also known as spiders and crawlers.
A program that searches Web pages for words, phrases, or concepts requested by the user.
A computer program which conducts searches on the World Wide Web.
The computer with the primary file storage and processing capabilities for a network.
SMTP (Simple Mail Transport Protocol):
The main protocol used to send electronic mail on the Internet
TCP/IP (Transmission Control Protocol/Internet Protocol):
The suite of protocols that defines the Internet Originally designed for the UNIX operating system, TCP/IP software is now available for every major kind of computer operating system. To be truly on the Internet, your computer must have TCP/IP software.
The command and program used to login from one Internet site to another. Telnet command/program gets you to log in: prompt of another host.
A device that allows you to send commands to a computer located elsewhere. At a minimum, this usually means a keyboard and a display screen and some simple circuitry. Usually, you will use terminal software in a personal computer – the software emulates a physical terminal.
A computer operating system. The most common operating system for servers on the Internet, UNIX is designed to be used by many people at the same time and has TCP/IP built-in.
URL (Uniform Resource Locator):
The standard way to give the address of any resource on the Internet which is part of the World Wide Web. The most common way to use a URL is to enter into a WWW browser program such as Microsoft Internet Explorer.
A worldwide system of discussion groups, or newsgroups, with comments passed among hundreds of thousands of machines.
Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives):
Veronica is a constantly updated database of almost every menu item on thousands of gopher servers. The Veronica database can be searched from most major gopher menus.
WAIS (Wide Area Information Servers):
A commercial software package that allows the indexing of huge quantities of information and makes these indices searchable across networks such as the Internet Search results are ranked according to how relevant the hits are and subsequent searches can refine the search process.
WAN (Wide Area Network):
Any Internet or network that covers an area larger than a single building or campus.
WWW (World Wide Web):
The graphical segment of the Internet, which is made up of millions of Web pages on servers all over the world. Each page has an address called a URL and contains links that you click to go to other Web pages.
Case: 5 Dillon is a brand new boutique selling fabulous, high quality, new, gently used, and reinvented items at incredibly accessible prices. As the boutique is located in a small town there are limitations on the number of customers that may visit the store. 5 Dillon wanted to expand their potential customer base by having a strong online presence and an online boutique where selected items will be available to purchase.
Solution: We created a site that mimicked the look and feel of the beautiful cottage that the boutique is run from. The E-commerce facility enables 5 Dillon to maintain their online shop and receive payments online. The built-in Content Management System gives them the ability to manage and update their website text as required. The site has also incorporated features to maximize marketing opportunities, such as signing up to 5 Dillon’s mailing list, and friend referrals as well as links to their Facebook and Twitter pages.
Results: As a physical store 5 Dillon’s customer base is limited to the residents of their town. Now they have an online presence 5 Dillon can now reach a far wider target market, maximizing their opportunities for sales and income.
The past ten years have confounded expectations and sprung many surprises – both online and in the small business worlds. In December 1999, very few people.
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