Case: The Reel Poster Gallery is situated in west London and renowned for its collection of vintage original movie posters as well as related books. Trading for over 17 years, the company was certainly well established and successful but its online presence was poor. The Gallery had obtained many rare items that would be of interest to a number of international niche markets but did not have a way of reaching those people. Four different companies managed various aspects of the website from domain management to website design and development. The Reel Poster Gallery found it difficult to manage the website effectively having to communicate with so many suppliers.
Solution: We offered a comprehensive programme that included enhancing the capability and ease of use of the existing site; using the same design and brief to develop six further sites to promote individual collections; rigorous optimisation to ensure heavy presence in the search engine rankings; taking over the complete management of all aspects of their online business.
Results: ReelPoster.com now has excellent presence in the search engine rankings for keywords such as ‘original movie posters’ and ‘vintage movie posters’, consistently achieving high positions on the front page of Google and other search engines. The online business is greatly enhancing The Reel Poster Gallery, reaching a large number of international buyers and sellers, allowing The Reel Poster Gallery to tap into more niche markets. The co-owners, Tony Nourmand and Bruce Marchant, are free to continue their search for original items whilst Notting Hill Web Design manage all aspects of their online business from web hosting to optimization, website management to Internet marketing.
Tags: Case studies