SES London Conference
I am very surprised to hear so many SEO companies throwing in the towel after Google’s Penguin update in April 2012. The general feeling amongst the experts is that Google has defeated SEO companies. I don’t agree!
Celebrating Our 14th Birthday
Happy Birthday to us! We’re very proud to say that we are in our 14th year in this business and are continuing to grow and evolve with the fast pace of the online industry. We’d like to thank Fari and Carolyn for putting together such a great team and our clients and associates for their loyalty and support.
It’s such a huge achievement to have survived so long amongst many competitors and the daily challenges that the internet throws at us. Here is a virtual toast to another 14 years of success and hard work!
A professional team of web designers, web developers, and SEO experts will create search engine friendly websites through on-site optimization. Here are some steps that should be taken to ensure that your site is optimized:
1. Title Tags
It’s the title of the page and is one of the most important steps. It should have keywords in it and accurately describe the page.
2. Meta keywords
Keywords and keyphrases that are relevant to your business or purpose which will help search engine users find your site and understand what it is about.
A sitemap is a list of the pages on your website which allows visitors but, most importantly search engines to view all the pages and get a better understanding of the site’s content and purpose.
4. Meta tags
A meta tag is an HTML tag that provides information of the site. It cannot be seen on the site but it can be picked up and analyzed by web spiders.
5. Internal Links and Link Optimisation
Linking from page to page within the site is a key for search engines as well as encouraging visitors to navigate around the site.
Useful anchor text should be used to link, for example, linking the text “bespoke websites” is more useful than linking “click here” as it will be clearer to search engines and visitors what page the link leads to.
Unique content that includes keywords and keyphrases needs to be on every page. Search engines will penalize sites that have copied content.
7. Image ALT Tags
The images on your site should have ALT tags so that search engines know what the image is and are able to direct users to what they are looking for. Search engine spiders can only read a text and not images. When your cursor hovers over the image, the text should represent the image and be relevant. The image file name should also be changed to match the ALT tag and should never be labeled as “photo1.jpeg”.
8. Social Marketing
By producing and distributing content across social media, you will be able to build a good relationship with search engines as well as your virtual audience. Having the buttons clearly linked on your site and making frequent and consistent updates improves a sites organic search presence. Facilities such as blogs allow websites to be frequently updated which is another search engine criteria for ranking.
While on-site optimization is only one part of SEO, it is the first process to help improve sites organic search presence. This is why it’s important to understand and appreciate the value of a professional when making a site and to seek their services. You should get your site audited to make sure all these steps have been taken and what can be done to improve and update your site.
Apple is hosting an event tonight in San Jose, California, where it’s believed they will announce the “iPad Mini“. It’s speculated to be between 7-8 inches and to cost an affordable £200.
While Steve Jobs had claimed that a smaller tablet would not be created, it seems that Apple now wants to gain market share and compete with similar products that are already available and succeeding- the Kindle, Asus Google Nexus, Samsung Galaxy Tab. Although Apple itself has not confirmed that the iPad Mini is to be unveiled at tonight’s event or indeed exists, rumors have been flying around since February, prototype images have been posted and it’s realistic to assume that Apple would want a piece of the mini tablet action.
The iPad Mini will be likely to be aimed at children, students, Christmas givers and receivers and the usual Apple fanatics that buy anything Apple! All will be revealed tonight at 18:00 (UK time) at the event which, can be streamed live online and will later be uploaded to the apple site.
With tablet consumers increasing, it’s never been more important to ensure that your website is smartphone and tablet friendly! If your site is old, contact us regarding a facelift.
When designing a site you have to make sure that the brand and image is reflected in all areas of the business. Your website should have the same themes, feel, messages, logo and colour scheme and your physical shop, business cards, stationary…work van ..if you have one! Does your brand stand out and will it be recognisable?
How easy is your site to navigate? Has all the relevant information been made available in the correct places?
What, Where, When, Why, How
From the moment a vistior opens your site, they should know the what, where, when, why and how’s of your business. The landing page should give a summary of what services/ products/ information is being offered through text and images. The information should then be explained further on the relevant pages and your site should invite visitors to contact you- email, phone, address (if necessary)
On site optimisation- Ranking higher on search engines. You should consider your position on search engines to be just as important, if not MORE important, than having a shop on the high street. An investment in SEO will always show a return.
Smart Phones and Tablets
As technology moves forward, so must you. Your website needs to be functional on both smart phones and tablets- especially as sites are being viewed more and more frequently on them. This means No Flash! In fact No Flash should also be considered for speed and SEO too.
80% of visitors leave a site if it doesn’t load within five seconds. This is the equivalent of a customer walking into your shop and straight back out! Your site has to load fast and not make browsing frustrating. Patience is a virtue, but not many of us have it.
Blogs, Facebook, Twitter!
Blogs- allow you to make frequent updates to your site, invites traffic (both are good for SEO) and keeps your target audience informed.
Facebook – Your fans, customers and potential customers won’t always visit your site but, they will be on Facebook several times a day. Any news, offers, updates and interesting info can be posted on Facebook to inform and will encourage visitors to check the site.
Twitter- Being a non-Twitter user is a bit like being a non- smoker! You miss out on all the banter. It a way to keep in touch with colleagues, suppliers and (potential) customers in a less formal way. Sharing images and short messages with familiars and strangers helps get the message across and builds relationships.
Instagram and Pinterest have rapidly become popular over the past months and are more relevant for visual based businesses.
Making the most of social marketing allows you to reach a much wider audience by giving you a greater web presence, shows you are up to date and current and like most points made here …. Is good for …SEO!
Oldies that think social marketing is for youngsters WILL get left behind. If there is a new competition ground, you MUST compete.
These tips are brief, I don’t want to give too much away.
For more info or to ask aymore questions about websites and SEO please contact us on firstname.lastname@example.org
Staff training with Sarah, although it looks like Sophie Peyman is heading the session !
It shouldn’t be a question, it should be a must! Ranking high on search engines is the next step to success after creating the perfect website for your business. While you can temporarily achieve this using PPC, organic SEO is a much better long-term investment. Organically ranking high on search engines can be achieved using many methods, Blogging is one of the most effective.
By having a blog, a business is able to continuously provide recent updates, which in turn allows them to rank higher on search engines. Sites that are not providing new content will not be recognized by search engines as well as those that do, as the information will be deemed as outdated.
It is essential to have relevant and interesting content combined with essential keywords to invite specific audiences to your blog and to encourage return visitors to your site and for those visitors to spread the word. FB and Twitter can be used to direct visitors to your blog, encouraging more even traffic and making your brand known.
…. I suppose we should be taking our own advice! But as we have very little time for ourselves and heaps of time or you, contact us to find out how we can help you with blogging, SEO, and many more services.
It’s common knowledge that a good Google ranking can make or break a business, so it’s no surprise that companies regularly get into a lather when they don’t get the results they believe they deserve.
The European Commission Competition Chief, Joaquin Almunia, is currently investigating the claims of three firms who claim that Google, far from sticking to the objective algorithms it is so well-known for basing its results on, is deliberately downgrading them.
The aggrieved companies are Foundem, a price comparison site, ejustice.fr, a French legal search engine, and – most interesting perhaps, given the rivalry between the two companies – Ciao, which is owned by Microsoft.
While we would agree that Google is not always blameless in its various activities, we’d be willing to bet that they will be found innocent on this one. Their algorithms are so complex that we could foresee a situation where sites were accidentally penalized, sure. Plus, Google does also automatically blacklist sites which adhere to any one of several practices it frowns upon, all of which fall under the banner of ‘black hat’ SEO. Might these sites have fallen foul of the sometimes labyrinthine guidelines?
Whatever the case, we’ve seen many a website owner who was convinced that Google had a personal grudge against his site. In every case, it turned out not to be so.
One of our many services for small businesses is checking that your site has nothing in place that might mitigate against your Google rankings. If you are thinking you have a lot in common with Foundem, justice, and Ciao, why not give us a ring and we’ll see if we can get to the bottom of it for you.
Getting sites to the top of Google rankings is a serious business – so serious that it’s easy to forget that the company also has a fun side. This week, the BBC showed us a video and images of Google’s new offices in Zurich. Fancy making an entrance to your staff canteen? The slide from the second floor is just the thing. If that’s not quite your scene, there’s also a fireman’s pole.
As with the other Google offices around the world, a sense of fun, luxury, and comfort pervades the offices. In return, of course, Google expects commitment and creativity – and it probably gets it. What other workplace is going to be worth leaving this for?.
We’ve all enjoyed poring over the details and dreaming of our very own phone booths made from repurposed ski-lift compartments. But in the meantime, we’ll get back to the hard work of optimizing your website for Google.
Images are taken from the BBC website, where you can also watch a video tour of the premises.
If you sell internationally, it’s definitely worth reading the technology section of the daily papers. For example, did you know that many websites, including Facebook, Twitter, and YouTube, not to mention the all-important Google, are blocked in China?
That’s been the case for quite a while, but recent news stories have also alerted us to similar and less-predictable restrictions in Turkey and Pakistan. On the other hand, the Finnish government has apparently decreed that broadband Internet access is a human right, and are promising every citizen super-fast access by 2015. Currently, almost 100% of the population is already connected at a more normal speed.
Why is it worth knowing these things? Well, obviously, if you sell to Turkey, say, you won’t want to waste your efforts on a viral marketing campaign on YouTube. Similarly, there’s little point in optimizing your Chinese web pages for Google. On the other hand, if many of your customers are from Scandinavia, you can have a lot of fun designing fairly weighty websites with as much video or Flash content as you like – it won’t clog up their capacious broadband.
Apart from anything else, it’s fascinating to see how each country restricts or enables access to the 20th century’s greatest invention – and your international strategy will be a whole lot more likely to bear fruit.
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