A professional team of web designers, web developers, and SEO experts will create search engine friendly websites through on-site optimization. Here are some steps that should be taken to ensure that your site is optimized:
1. Title Tags
It’s the title of the page and is one of the most important steps. It should have keywords in it and accurately describe the page.
2. Meta keywords
Keywords and keyphrases that are relevant to your business or purpose which will help search engine users find your site and understand what it is about.
A sitemap is a list of the pages on your website which allows visitors but, most importantly search engines to view all the pages and get a better understanding of the site’s content and purpose.
4. Meta tags
A meta tag is an HTML tag that provides information of the site. It cannot be seen on the site but it can be picked up and analyzed by web spiders.
5. Internal Links and Link Optimisation
Linking from page to page within the site is a key for search engines as well as encouraging visitors to navigate around the site.
Useful anchor text should be used to link, for example, linking the text “bespoke websites” is more useful than linking “click here” as it will be clearer to search engines and visitors what page the link leads to.
Unique content that includes keywords and keyphrases needs to be on every page. Search engines will penalize sites that have copied content.
7. Image ALT Tags
The images on your site should have ALT tags so that search engines know what the image is and are able to direct users to what they are looking for. Search engine spiders can only read a text and not images. When your cursor hovers over the image, the text should represent the image and be relevant. The image file name should also be changed to match the ALT tag and should never be labeled as “photo1.jpeg”.
8. Social Marketing
By producing and distributing content across social media, you will be able to build a good relationship with search engines as well as your virtual audience. Having the buttons clearly linked on your site and making frequent and consistent updates improves a sites organic search presence. Facilities such as blogs allow websites to be frequently updated which is another search engine criteria for ranking.
While on-site optimization is only one part of SEO, it is the first process to help improve sites organic search presence. This is why it’s important to understand and appreciate the value of a professional when making a site and to seek their services. You should get your site audited to make sure all these steps have been taken and what can be done to improve and update your site.
As a copywriter and online editor, I’ve always considered it my duty to ensure that the text I publish online is absolutely correct. I double check for grammar errors and misspellings, and I’d be mortified if one slipped through. After all, I am representing my brand, and a professional image can be badly dented by sloppy writing.
Imagine my shock, then, when an SEO professional suggested to me that I might want to introduce a few common errors into my web copy. Admittedly, he was playing devil’s advocate, but there was a logic behind his stance, which was as follows:
People use their most lax English when they’re online, unobserved. Almost always, folk are in a rush to get off the search engine and onto their destination, so typos are commonplace. Add into the mix the fact that the greater population may not aspire to the high standards of spelling and grammar that we editors may impose upon ourselves. Indeed, spend any time with the log files of your website, and you’ll see many highly, erm, creative spellings of your keywords.
Consider, if you will, the famous film It’s A Wonderful Life. A quick glance at Amazon’s auto-suggest search box reveals that it’s as likely to be searched for with that crucial apostrophe in ‘It’s’ as it is without, no matter how much that might make us grammar-pedants cringe. So the question is, should you optimize both for those who would never dream of missing out an apostrophe, and those who drop it like a hot potato?
Personally, I do not have any problem with putting both variants into my metadata, where it need never be seen by anyone other than a search engine’s crawl-bot. The thought of deliberately including such an error on my web page’s copy, though, is quite a different matter. And yet, to optimize properly for those who miss it out, that is the suggestion.
It’s A Wonderful Life is just one example, and perhaps not a terribly important one. The issue becomes more complex when you consider foreign languages with their accents and umlauts and so forth: hasty typists will leave them off, but does that mean that they would be comfortable to see webpage copy reflecting their own lazy typing habits?
To take this concept to its extreme, would you deliberately introduce misspellings of your own brand name on your site? I’m guessing that the answer is certainly not. Ultimately, I suspect that introducing misspellings is the strategy of someone who prizes SEO above all else – because it is his job to do so – while it’s equally a strategy that a careful editor would never accept. Where would you stand?
One of the new tools we have implemented, as part of our complete managed internet service, is a free SEO report, which is available to everyone.
No such thing as a free lunch? Or is it simply a case of if it is free, it can’t be of much use? In this case neither is correct.
This is a useful tool for anyone interested in seeing the current SEO of their website and once you have the report, you don’t even need to contact us to discuss it further.
However, we are here to help, if you need us.
To generate your own report, visit our SEO Report service HERE.
RIP Meta Tags
A fond farewell
To a dear friend
(of Black Hat SEO)[I had better quickly said that Title Tags are incredibly important to search engines and therefore absolutely vital to SEO. But technically Title Tags are not Meta Tags so I will continue….]
In SEO terms, Meta Tags have been dead for some time. Google hasn’t taken in to account Meta tags, when rating a web page’s importance, since 2005.
So is there any point in even bothering with them then?
Yes, definitely. Meta Tags can provide relevant information regarding a web page and it is simply good practice and housekeeping to ensure your Meta tags are correct.
One key Meta Tag that should not be ignored is the Meta Description Tag.
Although Google doesn’t rate your Meta description text when compiling the importance of a web page, they will take the first 25 words (approx.) of the description and display them in your listing on a search results page. If you haven’t bothered filling in the description, Google will then go to DMOZ, and take your description from there. Not listed on DMOZ… ok then… Google will simply take a bit of random text from your website.
Therefore, your listing may then read something like…
Welcome to ABC Widgets Ltd
ABC Widgets · Home | About Us | Services | Contact | Help | Sitemap · << Back. ABC Widgets…
abcwidgets.co.uk/about.html – 17k –
Well, that certainly is enlightening to all potential visitors! I can’t really see anyone beating a path to ABC Widgets door anytime soon.
You can, therefore, see that the Meta description is an important way of getting information about your company across to people.
However, you should also be able to see how the Meta description could actually be put to work for you as a promotional tool – not with Google but with potential customers. Use words and phrases that a visitor will use to search for a business like yours and write text that will simply shout for people to click on your listing rather than someone else’s.
Your description could include any current promotions you may be running, discounts provided, specialized services you offer, etc. Why not put in your contact telephone number? And a call for action – ‘call us today for all your widget needs’? But remember to make it relevant and current, you don’t want to disappoint your visitors when they arrive at your website – your bounce rate may go up rather sharply!
Take note of other companies’ descriptions when you are searching the net for information, this will give you a good idea of how others are utilizing this resource to promote their online business. Then go and search your own keywords and see what your competitors are up to! I suspect you may then want to take a bit more notice of your own Meta description…
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