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ESTABLISHED 1999

How will your website look on a giant screen?

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How will your website look on a giant screen?

You may currently be preoccupied with thinking about how you’re going to optimize your website for the oncoming mobile web explosion. Well, if you want a break from that, we’ve got news for you – it looks like we’re also in line for a massive rise in Internet-via-TV.

Announcements this week point towards a new generation of a set-top box, allowing for Internet access directly through the TV, without a computer. Presumably, this will lead not only to programme-watching on demand but a blurring between TV and online advertising. There’s every possibility for an ad to give a link, inviting the viewer to switch modes and visit a website for time-restricted special offers, for example.

While mobile Internet users present the challenge of making your website navigable, attractive, clear and comprehensible on a small screen, TV Internet will, of course, bring the opposite issues – especially with the current trend of ever-larger plasma screens. Resolution may also be different.

Project Canvas, the BBC’s name for the new set-top box, isn’t expected to launch until next year, but it’s definitely worth thinking about it now.