Case: The Reel Poster Gallery is situated in west London and renowned for its collection of vintage original movie posters as well as related books. Trading for over 17 years, the company was certainly well established and successful but its online presence was poor. The Gallery had obtained many rare items that would be of interest to a number of international niche markets but did not have a way of reaching those people. Four different companies managed various aspects of the website from domain management to website design and development. The Reel Poster Gallery found it difficult to manage the website effectively having to communicate with so many suppliers.
Solution: We offered a comprehensive programme that included enhancing the capability and ease of use of the existing site; using the same design and brief to develop six further sites to promote individual collections; rigorous optimisation to ensure heavy presence in the search engine rankings; taking over the complete management of all aspects of their online business.
Results: ReelPoster.com now has excellent presence in the search engine rankings for keywords such as ‘original movie posters’ and ‘vintage movie posters’, consistently achieving high positions on the front page of Google and other search engines. The online business is greatly enhancing The Reel Poster Gallery, reaching a large number of international buyers and sellers, allowing The Reel Poster Gallery to tap into more niche markets. The co-owners, Tony Nourmand and Bruce Marchant, are free to continue their search for original items whilst Notting Hill Web Design manage all aspects of their online business from web hosting to optimization, website management to Internet marketing.
Case: The Back Shop is a well established retail outlet selling orthopedic furniture, trading for over 20 years, with a showroom in central London. It had an online presence but the website was not generating enough interest nor had it been updated and therefore did not truly represent the company’s products or services. The domain name, web hosting and website design were handled by three different companies. Therefore, when a problem arose it was difficult for The Back Shop to identify the source and rectify it quickly.
Solution: We firstly consolidated the management of the domain, web hosting, website design, and maintenance. This meant that The Back Shop only had to place one call if any problems occurred or if amendments were needed. We then provided an eye-catching design displaying their vast range of products giving the visitor the ability to buy directly from the website. We also embarked on a comprehensive search engine optimization programme to boost the visibility of the website as well as providing a full webmaster service to ensure all products were continually updated.
Results: TheBackShop.co.uk has grown beyond their expectations. It is ranked highly on search engines such as Google for keywords such as ‘Back Care Solutions’. They are also ranked in the top three for nearly all of their products. As a result, the number of visitors to the site has steadily increased. The Back Shop now receives a good proportion of its business from online inquiries.
We were approached by Blanka – who impressed us so much, we employed her! – and asked how she could showcase her photography and art. Our solution was a simple, yet professional website that displayed her images in an attractive and uncomplicated way. The result was InfinityImages.co.uk.
Case: Blanka Sadilkova had amassed numerous of images and needed an online presence to showcase her work.
Solution: As a local person, struggling to start-up her photography service, we provided a free website. The website needed to be artistic yet simple enough for the images to be viewed on their own merit.
Results: InfinityImages.co.uk is now providing Blanka with an online presence allowing her to promote the photography service – which has grown so much we expanded the website to accommodate various galleries.
Case: Vincent House is a residential house based in west London, providing medium and long-term accommodation. Their website was functional, yet very basic and they required a site that would allow them to expand and enhance the marketing and communication possibilities. The style and design of the website required updating to provide a more contemporary look reflecting the unique, friendly and ‘club style’ character of Vincent House, whilst also being simple, accessible and informative. The website did not offer an e-mail link so anyone interested in obtaining further information had to make a follow-up telephone call. Whilst Vincent House is currently in the privileged position of not having to promote itself to potential new customers, it was important that the site was up to date, appearing professional and providing accurate information.
Solution: Vincent House approached us to redesign their website, based on their current branding and logo design. We implemented a sympathetic theme to match the look and design of the house, which is a beautiful Art Moderne building with many original features. Following a detailed brief, we worked closely with Vincent House to achieve their goal of producing a much more accessible and professional looking website without losing the ‘friendly’ feel of the House. A new contact form and detailed application form has been developed to cut down time spent on the phone and to assist the front of house staff with bookings and scheduling.
Results: Notting Hill Web Design is now producing a Content Management System so that Vincent House can manage the updating of information on a regular basis as well as acting as webmaster for the creative changes needed to keep the website fresh. A blog is to be introduced for both staff and residents and there are now discussions to develop an intranet for the House management.