Why are we blogging? – To blog or not to blog, that is the question.

Are you sitting comfortably? Good, then I shall begin.



Once upon a time…. many, many years ago…. (Well, 14 years in Internet terms is, after all, an absolute lifetime)… blogging was the domain of students, keeping friends and family up-to-date on their personal lives with online diaries.



Now, back to modern day, blogging has become much more sophisticated and diverse.



In the corporate world, a blog is now a recognized marketing tool and should be viewed in the same way email marketing or advertising campaign is. An investment needs to be made, a budget created, people designated and then dedicated.



What are the benefits of blogging for an online business?



Good customer relations – what better way to provide information to your customers, both current and potential? A blog is also a two-way street where clients can leave their feedback.



A testing ground for your ideas and concepts – remember the old marketing adage “run it up the flagpole and see who salutes it”? Well, throw a few of your ideas out there and test the water. A blog is an informal way of finding out whether your particular ideas generate any interest. Very cheap market research!



Good SEO – search engines love sites that are updated regularly – what better way than with a blog?



A blog, if managed well, is an excellent marketing tool that creates active dialog, brand awareness and can promote an online business.



Well, we were sold. So welcome to our blog!