Copywriting for the web

A case for the professional copywriter

A case for the professional copywriter

I've been chuckling to myself ever since seeing this billboard outside Barclays Bank in Ladbroke Grove. Now, I know that with a bit of patience, you can understand it, but my, what a mishmash at first sight. "Were", it begins, putting your mind on...

read more
What would you sacrifice for SEO?

What would you sacrifice for SEO?

As a copywriter and online editor, I've always considered it my duty to ensure that the text I publish online is absolutely correct. I double check for grammar errors and misspellings, and I'd be mortified if one slipped through. After all, I am...

read more

Simplify – and watch your conversions multiply

Are you one of those people who uses twenty words when two will do? Verbosity can be a great asset on the shop floor. However, if you are the one responsible for writing the copy for your business' website, you may find that you're not getting as...

read more