by Fari | Jan 20, 2010 | Copywriting for the web, General
I’ve been chuckling to myself ever since seeing this billboard outside Barclays Bank in Ladbroke Grove. Now, I know that with a bit of patience, you can understand it, but my, what a mishmash at first sight. “Were”, it begins, putting your mind on...
by Fari | Jan 12, 2010 | Copywriting for the web, Managed SEO
Now, we’re not going to name names here, but we recently came across a Help page on a website that began “Is funding available?”. The answer was no. “Are there any grants?” Again, no. We couldn’t help feeling that we’d...
by Fari | Aug 21, 2009 | Copywriting for the web, Managed SEO, Meta Tags
As a copywriter and online editor, I’ve always considered it my duty to ensure that the text I publish online is absolutely correct. I double check for grammar errors and misspellings, and I’d be mortified if one slipped through. After all, I am...
by Fari | Aug 19, 2009 | Copywriting for the web, Managed SEO
Are you one of those people who uses twenty words when two will do? Verbosity can be a great asset on the shop floor. However, if you are the one responsible for writing the copy for your business’ website, you may find that you’re not getting as many...