In 2025, artificial intelligence is not just another tool — it’s a disruptor. With technologies like ChatGPT, Google’s Search Generative Experience (SGE) and other AI-powered platforms, how we search, consume, and trust information is changing fast. Billions of internet users rely on the web and search engines to access information, so effective SEO strategies are crucial to reach this massive and diverse audience. To get visibility, you also need to optimise for multiple search platforms as part of a holistic SEO approach. But while the methods change, one thing remains true: businesses still need visibility, and SEO is still the best and most cost-effective way to get it.

As AI-driven search engines and answer engines become more prominent, a new specialism – generative engine optimisation – is emerging to help brands adapt and thrive in this new landscape.

What Is SEO and Why Does It Matter in 2025?

Search Engine Optimisation (SEO) is the art and science of making your website more visible in search engine results, connecting your business with people who are actively looking for what you offer. In 2025, as search engines become more AI-powered, SEO is more important than ever to get online visibility and organic traffic. Search is often the primary source of traffic for websites, making it essential to be search engine-friendly. Users bounce between platforms like ChatGPT, Google, Reddit, and YouTube before converting, so businesses must ensure their content is optimised for multiple touchpoints. Effective SEO helps businesses reach their audience at the exact moment they’re searching, increase brand awareness and drive qualified leads. By optimising for search engines, companies can rise above the competition in search results, get more clicks, engagement and ultimately revenue growth.

Modern SEO combines technical optimisation, content creation and link building to help search engines understand the relevance and authority of your website. In an AI-powered digital marketing landscape, investing in SEO is essential to stay visible, competitive and connected to your audience. Poor content structure and unclear messaging get left behind faster than ever, making it crucial to create well-organised and user-friendly content. SEO never ends; it requires ongoing monitoring and adaptation due to changing search algorithms and user behaviour.

The History of Search Engine Optimisation: From Keywords to AI

Search Engine Optimisation (SEO) has continually evolved with technology, user behaviour and how we search online. Over the last two decades, it has moved from a technical exercise to a user-focused discipline driven by context, intent and trust.

The Foundations: Technical Optimisation in Modern SEO

Technical SEO is the backbone of any successful SEO strategy in 2025. It ensures search engines can crawl, index and understand your website, laying the groundwork for higher rankings in Google and other search engines. AI tools can generate performance reports quickly, making it easier to visualise data and identify areas for improvement, streamlining the optimisation process. AirOps can automate SEO and content workflows at scale, combining the power of large language models with customizable templates, further enhancing efficiency and scalability.

Key elements of technical optimisation include refining your website’s architecture, optimising meta tags and strategically adding internal links to improve both user experience and search engine visibility. Ensuring your site is secure, mobile-friendly, and fast-loading is also essential, as these factors directly impact how search engines rank your site.

Use tools like Google Search Console to monitor your website’s health, identify technical issues and track improvements. Creating an XML sitemap helps search engines crawl and index important pages on a website efficiently. By prioritising technical SEO, you make a solid foundation that supports all other aspects of your SEO strategy and helps your site perform better in search engine results.

Keyword Research in 2025: Beyond Search Volume

Keyword research in 2025 is about more than just chasing high search volume. Today’s search engine algorithms are sophisticated and focus on understanding user intent, context and the nuances behind every search query. Long-tail keywords are generally less competitive and can be easier to rank for, making them a valuable part of modern keyword strategies. SEO aims to rank on the first page of search engine results pages (SERPs) for relevant keywords, ensuring visibility and engagement with the target audience.

Modern keyword research involves analysing keyword data with advanced tools like Ahrefs and SEMrush to uncover trends, patterns and opportunities that match your target audience’s needs. Techniques like keyword clustering, entity-based optimisation, and intent-based targeting help you create content that resonates and ranks. By going beyond basic search volume metrics, you can find the right keywords to create content that attracts visitors and serves their needs—driving more qualified leads and improving your search engine rankings in a competitive AI-driven landscape.

Answer Engine Optimisation (AEO): The Next Frontier

A new term is emerging: Answer Engine Optimisation (AEO). This reflects the shift from ranking for keywords to being the chosen answer across multiple formats:

• Featured snippets in search results.
• AI-generated summaries.
• Voice assistants like Siri and Alexa.
• Video and image search results.

Optimising for AEO requires concise, structured content, precise definitions, Q&A sections, schema markup and multimedia assets. Tools like the Ahrefs AI content helper can help refine your content and generate compelling meta descriptions, which improve visibility and help search engines understand your webpage topics. Businesses must think beyond “ranking” and start thinking about “being quoted, cited and surfaced”. Prioritising human-written content is essential for quality, trust and compliance with search engine policies.

Practical SEO Tips for 2025

For businesses wondering what to do next, here are some practical steps:

• Write for people first, AI second – Your content should be genuinely helpful and backed by experience, but also optimised for both users and search engines to improve relevance and ranking.
• Add structured data – FAQ schema, Article schema and Breadcrumbs help AI engines and search engines understand your site, making it easier for your content to be indexed and surfaced in relevant results.
• Create scannable content – Use headings, bullet points and tables to answer questions quickly.
• Diversify formats – Include video, audio and visuals.
• Monitor performance closely – Track not just traffic but also organic search traffic and seo data to see engagement, conversions and how often your content is surfaced in snippets or AI overviews.* Understand how search engines work – Learn about web crawlers and web search to improve your site’s visibility.
• Align content with search intent – Ensure your content aligns with what users are looking for to boost organic search visibility and attract more qualified visitors.

Generative Engine Optimisation (GEO) vs Traditional SEO

Generative Engine Optimisation (GEO) is the new frontier of SEO, targeting AI-powered answer engines and chatbots like ChatGPT, Perplexity and Gemini. Unlike traditional SEO, which aims to rank web pages in search engine result pages (SERPs), GEO is about positioning content as the authoritative source selected by AI to answer user queries directly. This means businesses need to create “answer-friendly” content – concise, well-structured and easily digestible by AI algorithms.

To prepare for GEO, companies should focus on including credible citations, detailed author bios and trust signals within their content. These elements increase the chances of being referenced by AI answer engines, which are increasingly prioritising authoritative and trustworthy sources. Optimising content for multiple platforms and AI search environments broadens visibility and relevance across different AI-powered search experiences.

However, GEO presents challenges, particularly with the rise of zero-click searches, where AI-generated answers provide information without users clicking through to websites. To counter this, businesses must innovate by offering unique insights, engaging experiences, and value-added content that encourages users to go beyond the AI-generated snippets. Strategies like maintaining a strong author presence, using schema markup for structured data and demonstrating real-world expertise help build trust with AI systems and increase the chances of being cited prominently.

Voice and Visual Search in 2025

Voice and visual search technologies are changing how users interact with search engines. Voice assistants like Alexa, Siri and Google Assistant can now handle complex tasks like shopping, bookings and local SEO queries. Optimising for voice search means creating conversational content that mirrors natural language patterns and addresses local intent effectively. This involves using long-tail keywords phrased as questions and providing short, direct answers that voice assistants can read out.

Visual search powered by tools like Google Lens, Pinterest Lens and TikTok Search enables users to search using images instead of text, opening up discovery opportunities. To capitalise on this trend, businesses must optimise images with descriptive alt text, meaningful file names and comprehensive metadata. Implementing speakable schema markup also helps voice assistants read content out loud naturally, improving accessibility and user engagement.

Practical optimisation for voice and visual search includes creating conversational content, tagging images properly and describing them, and structuring pages to support easy extraction of information by AI systems. These tactics not only improve visibility in emerging search modalities but also improve overall user experience by catering to different ways people seek information.

How to Future Proof Your SEO Strategy: Future Proof Your SEO in 2025

Instead of chasing every algorithm update, focus on building flexible frameworks that can adapt to new technologies and user behaviour. Privacy changes reduce tracking accuracy, making it even more essential to invest in first-party data collection to build a loyal community, gain valuable insights that surpass what third-party tools can offer, and make more personal and practical SEO efforts.

Blending SEO with UX and brand building creates a holistic digital presence that resonates with both users and search engines. This integrated approach increases engagement, trust and brand loyalty, which all contribute to better search rankings and sustainable organic traffic growth.

A 2025 checklist includes:

• Keeping technical SEO up to date
• Producing E-E-A-T content
• Optimising for AI and voice search
• Monitoring in AI overviews
• Integrating SEO with social media and content marketing

Continuous learning, testing and adaptation is key as the search landscape evolves.

Ethical SEO in the Age of AI

The rise of AI in SEO brings ethical considerations to the forefront. Risks include spreading misinformation, plagiarism and over-automation that can damage user trust and search rankings. Google’s guidelines state that AI-generated content is only acceptable when it’s helpful, original and serves user intent and not just to manipulate rankings.

In this context, human accountability is a key trust signal. Transparent authorship, editorial oversight and ethical content creation practices are essential to maintain credibility in an AI-driven search environment. SEOs must balance AI efficiency with quality and integrity to build long-term authority and user trust.

SEO and Multi-Channel Marketing

SEO in 2025 is no longer a silo. It overlaps with other digital marketing channels, including social SEO on platforms like TikTok, Instagram and LinkedIn, that can drive brand visibility and traffic from different audiences. Coordinating paid search campaigns (PPC) with organic SEO efforts increases overall search presence, especially as AI-generated search results blend paid and organic content.

Email marketing and community building support SEO by building loyalty, encouraging content sharing and amplifying reach. A cohesive digital marketing approach that integrates SEO with social media, paid advertising, email, and content marketing maximises effectiveness and ensures brand consistency across channels.

Advanced Technical Deep Dive (extra word count)

New technical standards, such as IndexNow, Core Web Vitals 2.0, and passage indexing, are changing website performance and ranking factors, so optimisation is ongoing. AI-driven site audits can now detect complex issues and recommend scalable fixes across multiple URLs and websites, making it more efficient for large-scale operations.

Multilingual SEO benefits from AI-powered translation tools that can optimise content across languages and regions, thereby expanding global reach and accessibility. SEOs must stay up to date and agile, incorporating the latest technology into their strategies to stay ahead.

The Human Edge: What SEOs Do That AI Can’t

Despite AI’s capabilities, human SEOs have an edge. They excel in strategic planning and prioritisation, as well as interpreting data and market trends to create tailored SEO strategies. Human-driven content ideation produces unique and engaging content that stands out from AI-generated content.

Understanding cultural nuances, brand tone and values ensures authentic and resonant messaging that AI can’t replicate. Relationship-driven link earning gets genuine and high-quality backlinks and brand authority, which are still ranking factors. The human touch is essential for navigating complex SEO challenges and maintaining ethical standards.

AI and WordPress SEO Plugins

WordPress owes much of its SEO popularity to tools like Yoast SEO, RankMath, and All in One SEO. These plugins already integrate features such as schema markup, keyword analysis, and automated technical checks. The next wave is their deep integration with AI.

• AI-generated SEO suggestions – Plugins are beginning to analyse competitor content and suggest keyword clusters, FAQs, and meta descriptions dynamically.
• Automated content optimisation – Instead of simply flagging errors (e.g., missing alt tags), AI-enhanced plugins will propose or even write optimised text, speeding up implementation.
• Answer Engine Optimisation (AEO) – Expect plugins to focus on formatting WordPress content in ways that AI search systems can easily extract, such as generating concise summaries or FAQ schema automatically.

For SMEs, this means less manual work. However, it also raises the stakes: competitors who embrace AI-enhanced WordPress SEO may move faster and gain visibility sooner.

Structured Data Becomes Non-Negotiable

AI search tools thrive on structured information. In 2025, having clean schema markup is no longer optional. WordPress is well placed here, as themes and plugins can automate schema generation.

• Rich snippets and AI Overviews – Pages that supply schema for FAQs, products, or reviews are more likely to appear in Google’s AI Overviews or voice assistant responses.
• Multi-format support – Plugins are starting to support not just Article or FAQ schema, but also VideoObject, HowTo, and Speakable markup. This means a WordPress blog can power multiple discovery channels at once.

Structured data adoption is already growing fast. According to Schema.org adoption surveys (2023), over 40% of indexed pages globally now use at least one form of schema. This percentage is expected to rise sharply as AI systems demand structured inputs.

Content Quality and EEAT Signals in WordPress

Google continues to stress Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) as ranking signals. WordPress gives businesses a flexible platform to demonstrate these attributes:

• Author bios and bylines – Plugins now let you display detailed author credentials across every post, reinforcing expertise.
• Case studies and testimonials – Custom post types make it easier to publish real client stories, which can be marked up with Review schema for credibility.
• Trust signals – Security, HTTPS, and mobile performance are built into modern WordPress themes, helping reinforce trustworthiness.

For SMEs, the lesson is clear: WordPress sites must not only be technically sound but also show who is behind the content, why they are qualified, and how their claims are verified.

Performance, Core Web Vitals, and AI

Technical SEO continues to matter, especially as AI search systems factor in user experience data. A slow or unstable WordPress site risks being excluded from premium visibility spots, such as featured snippets or AI-generated summaries.

• Core Web Vitals – Google reports that sites meeting Core Web Vitals benchmarks saw a 4% increase in conversions on average compared to those that did not (Google, 2023).
• Mobile optimisation – With 63% of searches now conducted on mobile devices (Statista, 2024), WordPress themes must be mobile-first, not mobile-friendly as an afterthought.
• AI-driven audits – Emerging WordPress tools will run continuous AI audits, flagging technical issues before they impact visibility.

The Rise of Voice and Visual Search

WordPress SEO will increasingly extend beyond text. AI systems are pushing search into voice and image recognition, and businesses must adapt.

• Voice search – WordPress plugins will soon auto-generate Speakable schema, ensuring content can be read aloud by voice assistants like Alexa or Siri.
• Visual optimisation – With visual search engines like Google Lens gaining traction, image alt-text, captions, and structured galleries in WordPress will directly impact search visibility.

A Gartner report (2024) projected that by 2027, 40% of consumer searches will be conducted via voice or visual platforms. WordPress sites that adapt early can secure long-term visibility.

AI Content and WordPress Publishing

The elephant in the room is AI-generated content. WordPress makes publishing effortless, but that also means the platform risks being flooded with low-value AI content. Google has already warned that unedited, purely machine-generated articles can be penalised if they fail to demonstrate real expertise.

The future lies in a hybrid approach:

• AI generates drafts, outlines, or keyword clusters.
• Humans refine, fact-check, and add personal insight.
• WordPress plugins enforce quality checks, flagging thin or duplicate content before publication.

This hybrid model gives SMEs the best of both worlds — the efficiency of AI with the trust of human expertise.

Multi-Channel SEO Through WordPress

In 2025, SEO no longer lives in isolation. WordPress increasingly acts as a hub for multi-channel optimisation:

• Social SEO integration – Plugins now ensure metadata (OpenGraph, Twitter cards) is consistent across social platforms, helping content surface in TikTok or Instagram search.
• Video SEO – By embedding YouTube or Vimeo videos with proper schema in WordPress posts, you can help reach AI discovery engines.
• Email and community SEO – WordPress integrations with CRMs and newsletter platforms enable businesses to build owned audiences, reducing reliance on Google rankings alone.

The Road Ahead for WordPress SEO

Looking forward, WordPress SEO will be defined by three key dynamics:

1. AI-driven tools and audits that automate much of the optimisation process.
2. Structured, multi-format content that powers AI summaries, voice assistants, and visual search.
3. Human expertise layered on top of AI to provide the trust signals that search engines and customers demand.

For SMEs, this means SEO on WordPress is not only still relevant — it is more critical than ever. Businesses that adapt early will continue to thrive, while those that treat WordPress SEO as a box-ticking exercise risk invisibility in a world where AI decides what answers get shown.

Case Studies: Real-World SEO Success and Challenges

To illustrate how SEO strategies and AI integration play out in practice, we present two insightful case studies. The first highlights a local business successfully adapting to AI-driven search changes, while the second explores the challenges faced by a publisher relying heavily on AI-generated content. These examples provide valuable lessons on balancing technology with human expertise to achieve sustainable SEO results. Updating existing content can give a higher return on investment than creating new content from scratch.

Case Study 1: Winning Leads from Generative AI Platforms with AEO

The Challenge
A Webflow-focused SEO agency realised its clients’ websites were losing traditional organic visibility. With users turning to ChatGPT, Perplexity, and Google’s AI Overviews, standard keyword rankings are no longer guaranteed to drive traffic. Small and medium-sized businesses (SMEs) working with the agency wanted reassurance that SEO still delivered leads in this new AI-driven search landscape.

The Strategy
The agency pivoted to Answer Engine Optimisation (AEO):

• Structured Data: Implemented rich schema (FAQ, Article, Local Business) so AI engines could extract clear, authoritative answers.
• Conversational Prompts: Reframed web copy around natural queries such as “best Webflow SEO agency for startups” to match the way users speak to AI tools.
• Summaries & FAQs: Added TL;DR summaries and Q&A sections on service pages, making content easier for AI platforms to pull into answer boxes.
• Machine-Readable Content: Leveraged Webflow’s semantic HTML structure to ensure clarity for both Google’s crawlers and AI systems.

The Results

• Within 90 days, 10% of all organic traffic came directly from generative AI platforms (ChatGPT, Perplexity, etc.).
• 27% of that traffic converted into qualified leads — showing AI-sourced visitors had strong commercial intent.
• Time on site and engagement from AI-referred traffic were higher than Google organic averages, proving these users were more engaged.

The Lesson for SMEs
AI is not replacing search — it’s reshaping it. SMEs that optimise their sites for AI assistants and answer engines can capture high-quality leads where competitors may not even be visible. For small businesses, early adoption of AEO means winning market share before rivals catch up.

Source: Broworks AEO Case Study, Search Engine Land

Case Study 2: Boosting Visibility in Google’s AI Overviews

The Challenge
Another SEO agency, The Search Initiative, noticed their clients weren’t appearing in Google’s AI Overviews — the AI-generated summaries Google now places above traditional search results. Without inclusion, SMEs risked losing prime visibility at the very top of page one.

The Strategy
They engineered a campaign to secure AI Overview visibility:

• Mapped AI Triggers: Researched which keywords and niches most often generated AI Overviews.
• Content Alignment: Optimised pages to answer questions concisely in 40–60 word snippets — the sweet spot for AI extractions.
• Trust Signals: Strengthened author bios, citations, and external references to build E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• Monitoring: Set benchmarks and tracked AI Overview appearances using specialised tools.

The Results

• Monthly AI referral traffic grew by 2,300%.
• Their client’s site began appearing in 90+ AI Overview results — where previously they had zero exposure.
• SMEs in this programme reported more inbound leads despite flat traditional rankings, showing AI traffic compensated for declining click-throughs from blue links.

The Lesson for SMEs
In 2025, appearing in AI Overviews can deliver a competitive edge that even outranks #1 Google results. For SMEs, this means adapting content to AI-friendly formats (FAQs, structured answers, explicit schema) is now just as vital as targeting traditional keyword rankings.

Source: The Search Initiative / Diggity Marketing Case Study, Xponent21 Insights

Case Study 3: D2C Skincare Brand Misses AI Shift (and Learns Fast)

The Challenge
A mid-sized direct-to-consumer skincare brand had invested heavily in traditional SEO — keyword targeting, backlinks from lifestyle publishers, and influencer collaborations. For a while, this worked. But by 2024, traffic flatlined even though search demand in the skincare sector was rising. The reason? Users were increasingly finding answers directly in Google’s AI Overviews or by asking ChatGPT rather than clicking through to websites. (Reported by Business Insider, May 2024)

The Strategy
To regain lost ground, the brand pivoted to Generative Engine Optimisation (GEO). They:

• Audited all content to ensure it was structured for AI systems to parse easily.
• Added schema markup, such as FAQ and Article tags, to give AI overviews clearer signals.
• Rewrote content around conversational prompts like “best natural moisturiser for dry skin” instead of just short keywords.
• Introduced bite-sized summaries to enable direct quoting of answers in AI responses.

The Results
While no exact figures were published, industry analysis (NoGood Agency, Broworks Blog) shows that brands making these changes are more likely to be cited in AI-generated summaries. The skincare brand began appearing again in AI search answers and saw a steady recovery in impressions from generative search platforms.

Lesson for SMEs
Ignoring AI means invisibility. For small and medium businesses, optimising content so that AI engines can quote you directly is becoming just as important as traditional keyword rankings.

Sources: Business Insider, NoGood Agency Blog, Broworks Blog

Case Study 4: Class Composer’s EdTech Boost with AI Overview Visibility

The Challenge
Class Composer, an education-technology SaaS platform, faced a common SME problem: a small website with limited content. Despite having a strong niche product, organic visibility was modest. To expand reach, they partnered with Boulder SEO Marketing.

The Strategy
The agency took a multi-pronged approach:

• Founder-led content: Articles authored by the company’s founder added credibility and E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
• Structured data: Pages were enhanced with schema markup and optimised images.
• AI Overview focus: Content was designed to answer queries concisely (40–60 word answers) to increase chances of being pulled into Google’s AI Overviews.

The Results
According to Boulder SEO Marketing, Class Composer achieved:

• A 32% increase in organic clicks.
• A 43% increase in search impressions.
• Consistent #1–#2 rankings for high-value keywords like “class list software”.
• Placement in Google’s AI Overview, including both text and images — a huge visibility boost.

Lesson for SMEs
Even with limited content, clarity and structure win. By focusing on AI-friendly formats, niche businesses can leapfrog larger competitors.

Sources: Boulder SEO Marketing, Broworks Blog, Xponent21 Insights

Case Study 5: Xponent21’s AI SEO Domination and 4,162% Traffic Surge

The Challenge
Xponent21, a digital agency, had little visibility in the emerging field of AI search. They aimed to establish themselves as leaders in AI SEO, capturing referral traffic from generative platforms such as Perplexity, ChatGPT, and Google AI Mode.

The Strategy
The agency went all in with an AI-first content ecosystem:

• Published a flagship AI SEO guide optimised for readability by generative engines.
• Built a network of supporting assets: blog clusters, glossaries, FAQs, webinars, and podcasts.
• Developed a 14-step AI SEO framework, embedding structured metadata and explicit internal linking.

The Results

• Within three weeks, their content was the #1 cited answer on Perplexity for “How to rank in AI search results.”
• Within a year, they achieved a 4,162% increase in AI referral traffic.
• Their content now appears consistently in Google AI Overviews and ChatGPT-generated results, cementing their authority.

Lesson for SMEs
AI SEO rewards depth and structure. By creating content ecosystems rather than standalone blog posts, SMEs can establish their authority and dominate AI-driven search.

Sources: Xponent21 Insights, Diggity Marketing Case Study

Why SMEs Should Care

These real examples prove that:

• AI is not replacing SEO, it’s redefining it.
• Businesses that adapt early — adding schema, FAQs, summaries, and structured ecosystems — win visibility where it matters most.
• Ignoring AI’s role in search could mean competitors dominate the channels your customers are already using.

The Road Ahead: Predictions for 2030

Looking toward 2030, search engines may increasingly be replaced by AI assistants that dominate user interactions, shifting how information is discovered and consumed. Search itself could evolve into personalised recommendation engines, delivering tailored content based on individual preferences and behaviour.

Brands will need to invest in durable assets such as high-quality content, trust, and reputation to thrive in this environment. Building lasting brand equity and authoritative content will be key to withstanding algorithm changes and leveraging AI advancements for sustained digital success.

Conclusion

SEO in 2025 isn’t dead — it’s evolving. AI may change search, but the need for visibility, relevance, and trust remains. Businesses that adapt, adopt AEO and combine AI with human expertise will win.

As search engines become AI-powered platforms, traditional SEO practices are being supplemented by new strategies like generative engine optimisation and search experience optimisation. This means optimising content not just for keywords but for how AI reads and surfaces information across multiple formats and devices.

To succeed, businesses must focus on creating high-quality, authoritative content that matches user intent and demonstrates E-E-A-T. Technical SEO remains crucial for ensuring that multiple URLs and client websites are crawled and indexed by search engines, including Google’s index.

Plus, using AI SEO tools can streamline keyword research, on-page optimisation, and performance tracking so that SEOs can focus on strategy and creative tasks. Integrating SEO with social media and content marketing amplifies brand visibility and engagement across channels.

In this ever-changing landscape, continuous SEO research and adaptation are key. Those who adopt a holistic approach — balancing AI with human insight — will stay ahead of the game, drive sustainable organic traffic and achieve long-term digital success.

About the Author

Fari Peyman is the Managing Director and founder of Notting Hill Web Design, established in 1998. With nearly three decades of business and online technology experience, he leads a team specialising in creating websites that are easy to manage and deliver real results for small and medium-sized businesses. A seasoned business consultant and networker, Fari thrives on helping companies grow through innovative web design and organic SEO.

When he’s not working with clients, Fari enjoys martial arts and photography. Connect with him on LinkedIn to explore how your business can benefit from expert web design and SEO.