Emotional Intelligence and SEO?

I am a great believer of Emotional Intelligence as a concept. I feel, after some exposure and basic training based on Daniel Goleman’s book, “Emotional Intelligence” published in 1995, that this is a revolutionary way of thinking and communicating. Very briefly, the concept is communication between people at a deeper emotional level.

“Emotional Intelligence (EI), often measured as an Emotional Intelligence Quotient (EQ), describes an ability, capacity, or skill to perceive, assess, and manage the emotions of one’s self, of others, and of groups. It is a relatively new area of psychological research. The definition of EI is constantly changing”. (Wikepedia)

As a professional SEO, I always wondered if there can be a link between a website and a websites’ visitor on the said level of emotional intelligence. This is something I have been discussing with an expert on the subject, Sarah Cartwright, an Effective Communication Consultant and a Facilitator. Sarah and I have briefly explored various avenues of approaching this concept and we both feel that there is a possibility of communication using some of the principles of emotional intelligence on SEO.

Our clients would have a great benefit from the Emotional Intelligence implemented on their website as we will try to get engaged with the visitors to the sites at an emotional level. We would try to understand them and help them choose the product or service they want in a very cost-effective way. A website should be able to communicate with all visitors at all levels. A website should give the visitor a better and more enjoyable experience and hopefully, that will make them a returning client. From our point of view as SEO experts, we are always looking for a better, more effective, newer way to communicate with a website visitor.

We would like to investigate the possibility of tapping into visitors’ feelings.

Emotional Intelligence is a subject I have only recently come across and I would like to investigate its possibilities further. There is a lot to learn and research. So watch this space…