2 million more customers

Sell online? Your customer base just increased by almost two million.

Well, all right, not “just”, but, according to The Guardian, Internet users rose by 5%, or 1.9 million, to 38.8 million over the last year to May. This boost in numbers reflects new sectors of the population becoming familiar with an online environment, with the largest rise coming in the 50-65 year old demographic.

Other growing sectors include females between the ages of 12 and 20 and a substantial rise in men of all ages.

So, if you sell products or services that appeal to these profiles, you may well be reaping the benefits. If you don’t… might now be the time to start? Having said that, it seems to us that these figures really just represent previously ill-represented sectors coming online. Eventually, the Internet will be so pervasive that to talk about who is on it will be meaningless: we all will be.