Not exactly unexpected, I suppose, but Google reports that searches for “gift ideas” are up by 40% since last month. Does your site sell anything that could possibly be someone’s ideal Christmas gift? Well, now could be the time to put together your “gift ideas” page, with prominent headers and all the other small details that will get Google returning you for this most popular of current searches.

If you are not sure how to do that, don’t worry: that’s what we are here for. We can make changes to your site that will see you perform well throughout the year, or have you responding to those crucial seasonal peaks (when some companies find they make enough profit to keep them afloat for the rest of the year).

Meanwhile, John Lewis releases a list of its best-sellers, with the blue micro-scooter coming top of the pack. It’s always interesting to study such trends – and they might just help you predict your own site’s fortunes, too.

If you’re hooked, don’t forget to check out Yahoo’s year in a review too, a compelling look at a remarkable year’s trends.