Changes to Google Product Search: will your site benefit?

As Google announces several upgrades to its Product Search, is your website primed to take advantage of them?

Websites that will do best from these enhancements are those which have ensured their product information is registered with Google’s ‘merchant center’. Additionally, adding customer reviews, clear product photos, and ensuring that your physical location is well-represented on Google Maps will all reap dividends.

Are you using Google’s Business Centre to its full capacity? You may be surprised to know that you can add coupons and special offers – a great way of learning just what proportion of your customers come via that channel.

Don’t worry if this all seems too much to keep up with: as ever, you can of course delegate the nitty gritty to us!