Any serious business requires a website these days. At the very least it will promote your services, and at best it will increase your sales many times over.
1. Become a Part of the Global Internet Community, Open up to the International Markets.
Websites reside on the Internet, also called the World Wide Web (WWW), a global network of connected Internet servers. Internet users are able to receive and transmit text, video, voice, and other media information across the wired planet in a matter of seconds. The expression “global village” may describe the Internet very well. The Internet shortens geographical distances, country borders don’t exist here – information is transmitted instantaneously across the entire planet.
Your website is a pathway into the Internet”global village” where people meet, make business contacts, shop, sell products and services, watch video excerpts, search for books and read the latest news. With your own website, you can begin to exchange ideas with the global Internet community. You can reach present and potential clients instantly by publishing the information about your company, services or products on your professionally-designed website. Now your business address, telephone numbers, e-mail addresses, hours of operation can be at the fingertips of potential buyers.
2. Stay close to your area neighborhood and provide services to your Local Market.
In addition to the global reach of the Internet, your Website can boost your local business or organization’s presence – allowing you to focus on other projects either at home or in your regional area of residence. Whether you’re in New York or Tokyo, Rome or Washington, there are others who may require the services you offer by giving you access to Web search engines and allowing you to advertise your business to all Internet consumers. Not in business? If all you need is the creation of a website for your community volunteer projects or even a fan club for the state college basketball team, the creation of a website will accomplish your goals.
3. Sell Products and Services Online – The advantages of doing business on the Web.
You should consider an Internet Store to become your future storefront. First, potential customers need to know what services you provide and what is your price range. You can reach your future customers by advertising on the Internet-surfers will be able to find you when they search for your business or organization site on web search engines.
You can collect critically important data from your clients by asking them to submit requests for new products or reviews of your existing products: time-to-market turnaround is reduced by the speedy communications offered by the Internet. Your website will become a cheaper advertising medium than traditional brochures or newspaper and magazine ads.
4. Electronic commerce, or E-commerce, is a leading business practice in the global marketplace. E-commerce is an extremely effective way to quickly distribute custom products to clients anywhere utilizing a variety of selections which is almost infinite.
E-commerce is an Internet technology which allows businesses to create revenues over the world wide web by closing the sale right over the Net. Web stores with a real-time authorization of Credit Cards offer a tremendous potential for Internet vendors.
The majority of Internet users are college educated individuals that represent a solid consumer base – they’re looking for value and variety in their spending. With today’s explosion in the number of Internet users globally, the demographics of online shoppers will not only increase, but their spending power will continue to grow as well.
There are no limits to creativity in e-commerce: you can sell books, cars, Internet or telephone service from your website. What is your specialty? With broad international customer potential, you could expand your business to foreign markets as well – you can translate your web pages into foreign languages and reach millions of potential buyers across the globe.
5. Promote your Business among the World’s most Savvy Consumers.
The number of people who use the Internet is growing every day. They are the people who keep up with modern technology, use computers for work and recreation; they’re always looking for new opportunities and services. You can reach this consumer community of Internet users through your personal or corporate website – your company presence on the Web is vitally important to the future of your business. A “window” into the world of the Internet – your website is a place to meet your future clients, business partners, subscribers, and friends.
Web surfers who use their computers for shopping can access your web store or corporate site and place orders or request services 24 hours a day. You can receive customer and client feedback instantaneously via e-mail or a CGI script placed on your web page from anywhere in the world.
6. You Can Offer 24 hours / 7 days a week Service.
In today’s dynamic marketplace, offering a business that is available 24-hours-a-day is not an option, it’s a necessity if you want to stay one step ahead of the competition. Having a company or organization website will allow you to reach interested clients, customers, or new visitors 24 hours a day (the Internet servers where websites are nested never sleep). Forget about the 9 to 5 business hours, now business is done 24 hours a day across the wired globe!
7. Publish The Latest News Now!
The World Wide Web is a dynamic information medium – you can announce the latest news, perform immediate price updates, and have the viewers read about and view the product pictures in a matter of seconds. Today’s stock quotes, current jackpots, live survey results – all can be updated every minute or even every second. The CGI code on your Internet server program will perform dynamic changes to your site to ensure up-to-the-moment punctuality.
8. Answer Commonly Asked Questions on your website.
You can avoid repetitive phone calls and e-mail messages from your clients by having the answers ready on your Home Page. You can concentrate on the core business and customer satisfaction instead of going over the same “What is your business specialty?” questions. Now you can do business faster and more productively by placing important information right on your homepage.
9. Get More Coverage – Receive Critical Media Exposure.
Media correspondents usually begin their coverage of a business or an organization by first looking up the available information on the Web. They’ll most likely first go to the Search engines and then will “click on” to get to your Internet home page. You can attract media attention almost immediately with an operational, attractive website – just look at the media coverage gained by the sites of Amazon.com and Yahoo.com!
Your company could gain significant market share with the help of publicity from the newspapers or online magazines, TV coverage or online surveys. Your winning web home page would attract public and corporate attention and help the viewers familiarise themselves with your business’ specialty and product offerings, or your organization’s mission and history.
10. Turn your Company Internet or Intranet Into a Conference Room for your Employees.
The company Internet site may also become a convenient conference room for your employees – they can communicate instantly via e-mail, attend conferences online in chat-rooms, or by video-conferencing. Your employees would be able to obtain the latest company sales figures, client contact information, or news right from the Home Page. No matter where your employees are – they’ll stay in touch with the company through a website at home, in a foreign country, or when they are flying on business with their laptop connected to the Internet.