Case: 5 Dillon is a brand new boutique selling fabulous, high quality, new, gently used, and reinvented items at incredibly accessible prices. As the boutique is located in a small town there are limitations on the number of customers that may visit the store. 5 Dillon wanted to expand their potential customer base by having a strong online presence and an online boutique where selected items will be available to purchase.
Solution: We created a site that mimicked the look and feel of the beautiful cottage that the boutique is run from. The E-commerce facility enables 5 Dillon to maintain their online shop and receive payments online. The built-in Content Management System gives them the ability to manage and update their website text as required. The site has also incorporated features to maximize marketing opportunities, such as signing up to 5 Dillon’s mailing list, and friend referrals as well as links to their Facebook and Twitter pages.
Results: As a physical store 5 Dillon’s customer base is limited to the residents of their town. Now they have an online presence 5 Dillon can now reach a far wider target market, maximizing their opportunities for sales and income.