Updating your website – an issue for everyone

As the new government takes its place, the BBC reports, there is a frenetic dash to update the official Whitehall website.

Any owner of a website will be well aware of how even the most innocuous-seeming content can date. Did it seem like such a good idea to announce that special promotion tied into the World Cup, didn’t it? But nothing beats the feeling of foolishness when you come across a page several months after the championship has ended, and realize you forgot to remove it.

What with a turnover of personnel (an issue the government knows keenly), discontinuation of stock or the arrival of new lines, there’s always something that needs updating on a website, and that’s before you’ve even considered the matter of keeping the homepage fresh with news or up-to-the-minute content.

For many, the answer is to outsource – and we’d be happy to talk to you about that. In the meantime, if you do come across a dusty-looking page that should have been updated months ago, take heart: the government is probably sharing the very same experience.