• Home
  • Web Design
  • WordPress
  • E-Commerce
  • Portfolio
  • About
  • Blog
  • Contact
Notting Hill Web Design

A case for the professional copywriter

line

Barclays

I’ve been chuckling to myself ever since seeing this billboard outside Barclays Bank in Ladbroke Grove. Now, I know that with a bit of patience, you can understand it, but my, what a mishmash at first sight. “Were”, it begins, putting your mind on totally the wrong track, and then, dispensing with punctuation altogether, it crams in a few further thoughts.

The funny thing is, you’d expect Barclays, that most renowned of banks, to be more careful about its professional image. Well, clearly, somewhere between the copywriter and the builders, the message got lost. Builders aren’t renowned for their grammatical pedantry – well, why should they be? They concentrate on the building.

To those who care about such things as apostrophes and grammar, however, it will affect a small erosion of the brand’s image. It’s worth a thought. As a small business owner, you yourself might be quite comfortable with the thought that your signage – and indeed your website – contains a few prime examples of the so-called “grocer’s apostrophe”.

Your customers may well care, though. And if they do, they may go to your more professional-seeming competitor who happens to have all his commas in the right place. If you care about your brand image, you need to care about grammar. And if being, perhaps, a builder, or a grocer, or from some other trade where you certainly know what you’re doing, but copywriting isn’t part of the required skillset, that means you need to employ a professional copywriter.

Our copywriters wouldn’t necessarily know how to erect a billboard or choose a prime cabbage, but they certainly know how to polish your prose for you.

  • Posted in:
  •   

Post navigation

Previous post Previous post:
⟵ Near Me Now: is your business ready?
Next post Next post:
Gates tweets ⟶
  • Home
  • Web Design
  • WordPress
  • E-commerce
  • Portfolio
  • About
  • Blog
  • Contact
  • Sitemap
Copyright © 1999 - 2021 Notting Hill Web Design All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Accept Decline Read More
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT