Case Study: TheBackShop.co.uk

Case: The Back Shop is a well established retail outlet selling orthopedic furniture, trading for over 20 years, with a showroom in central London. It had an online presence but the website was not generating enough interest nor had it been updated and therefore did not truly represent the company’s products or services. The domain name, web hosting and website design were handled by three different companies. Therefore, when a problem arose it was difficult for The Back Shop to identify the source and rectify it quickly.

Solution: We firstly consolidated the management of the domain, web hosting, website design, and maintenance. This meant that The Back Shop only had to place one call if any problems occurred or if amendments were needed. We then provided an eye-catching design displaying their vast range of products giving the visitor the ability to buy directly from the website. We also embarked on a comprehensive search engine optimization programme to boost the visibility of the website as well as providing a full webmaster service to ensure all products were continually updated.

Results: TheBackShop.co.uk has grown beyond their expectations. It is ranked highly on search engines such as Google for keywords such as ‘Back Care Solutions’. They are also ranked in the top three for nearly all of their products. As a result, the number of visitors to the site has steadily increased. The Back Shop now receives a good proportion of its business from online inquiries.