Many thanks to the Wall for pointing us towards Eloqua’s Social Media Playbook [PDF] – “playbook”, we assume, because while a workbook entails effort, everything to do with web 2.0 is, of course, fun fun fun!
Eloqua is a big-bucks customer engagement software company, and apparently, this booklet was first produced for circulation amongst its own staff. In a fit of generosity, they’ve decided to share, and it’s certainly worth a read.
Most readers of our blog will be familiar with the basics of social media such as Facebook, Twitter, and YouTube. These are all covered, but the guide goes more in-depth, too. Give it a read and we’re sure you’ll learn at least one new thing.