Bring social interaction right onto your site

We all know the benefits of having a presence on Facebook, Flickr, Twitter, and so on, but the fact is that any interaction you have on there may not be seen by visitors to your main website.

We’ve been looking at a neat piece of code that you can add to your own site and encourage interaction on the spot: it’s called Echo.

Whether you’d like to encourage feedback or ratings on your products, or simply aggregate questions and answers, this auto-refresh software gives your users their own space. Neatly, it integrates with a number of social networks, so you don’t lose the viral benefits of those platforms.

To us, it looks like an easy way to key into all the advantages of having peer reviews and ratings on your site, with the minimum of development. We’d be happy to help you add it to your own site if you require – or talk about other options if this one doesn’t seem quite right.