Regular users of Twitter will already be familiar with the “trending topics” function, which shows which words and phrases are being most tweeted about at any given time.
From today, Twitter has rolled out the option to view more ‘local’ trending topics, with the thinking that there will be more relevant and interesting for the user.
For those who rather like the global nature of Twitter, the choice still remains to see a worldwide picture – and, at the moment, ‘local’ only means ‘UK’.
It will be interesting to see whether this feature drills down to a city level in the near future (as it already does for key cities in the US), and, if so, what that will mean for local businesses. You may find that small campaigns and pieces of news really start to make waves in your own local community – and that has to be for the good.