If you’re only just getting your head round PPC advertising, you may be dismayed to know that Google is several steps ahead – and that very soon, there will be whole new advertising platforms on which to promote your business. Yes, mobile advertising is...
Microsoft’s search engine product Bing was a year old on Sunday. Setting aside the question of whether we’ve got any more used to its rather silly name (no), has it become a proper contender in Search during that time? Well, according to Thinq, Bing has...
Adidas is. Virgin is. Proctor and Gamble and Toys R Us are… are you? Using Facebook for advertising, that is. A recent Business Week article reveals that advertising on this social network has quadrupled since 2009. Clearly that oft-repeated mantra, ‘go to...
Google makes over 400 small changes to its search algorithm per year, on average, so why is the Search community all abuzz with the recent Mayday update? Simply, it seems, because many of them have seen their rankings suffer, especially when it comes to the...
The whole point of the Internet, some might say, is that you can reach the whole world – so small businesses, serving a small local area, might be excused for thinking they don’t need a website at all. Well, you’ve only got to search this very blog...
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