Adidas is. Virgin is. Proctor and Gamble and Toys R Us are... are you? Using Facebook for advertising, that is. A recent Business Week article reveals that advertising on this social network has quadrupled since 2009. Clearly that oft-repeated...
Google makes over 400 small changes to its search algorithm per year, on average, so why is the Search community all abuzz with the recent Mayday update? Simply, it seems, because many of them have seen their rankings suffer, especially when it...
The whole point of the Internet, some might say, is that you can reach the whole world - so small businesses, serving a small local area, might be excused for thinking they don't need a website at all. Well, you've only got to search this very blog...
It's very tempting, sometimes, to have all the latest bells and whistles on your website. Everyone likes novelty, which is probably what led to the many sites that used to play music as soon as they started up, back in the last decade. Thankfully,...
This week I heard anecdotally of a manager who asked his team to create a Wikipedia page about their business. His plan was to use the page to announce special offers, while, he hoped, also benefiting from the strong inbound links that such a...
Over the past few weeks, we've been mentioning the best uses we've seen of Twitter for small businesses, from bakers who announce their latest batch of fresh goods, to newspaper journalists who put out tweets to find out more about breaking...
Have you ever watched a mechanic tune up a bicycle? The changes he makes are generally small: some oil, an adjustment to the brakes, perhaps, and a good pump to the tyres - and yet, when you get back on, everything runs so much more smoothly than...
One of our favorite websites will be featuring in a BBC1 TV debate this Sunday 5th July on The Big Questions. There will be a debate on the science, religion, and the physical aspects of what happens when we die. Horizon Research Foundation's Dr....
One of the most pleasurable things about working with the internet is the constant innovation. Every day brings new surprises, some of a distinctly novel kind - and most of them seem to be happening around social media, as more and more people look...
Page sculpting: it sounds like an artistic pursuit, doesn't it? This is the term used to describe the act of modifying your HTML links to dictate whether or not you will 'reward' the sites you link to. This is done not with a chisel and mallet, but...
Notting Hill Biz and The Pollen Shop last year announced the launch of spiritualcapital-cardiff.org.uk. The website, funded by the Department for Communities and Local Governments Community Development Foundation, explores the issue of how faith...
The BBC published a story revealing that many areas of Britain - and not just the rural backwaters - suffer from low levels of internet connectivity. While fewer than 1% of British homes are unable to get any internet connection whatsoever, the...
Wolfram|Alpha was all over the newspapers recently, with many of them describing it as a 'search engine', while others more carefully replicated its own description of itself as a 'computational knowledge engine'. I guess 'search engine' is a...
No doubt, by now all you techno buffs out there have heard of Bing, the new search engine by Microsoft, which went live on June 1, 2009. While Bing’s core index is the same as Microsoft Live Search, Bing comes with some notable additions including:...
When I heard that Aaron Sorkin - writer of several hit films, Broadway plays and television including some episodes of the West Wing - had been commissioned to write a movie about Facebook, my first thought was that it'd be a romantic comedy, much...
Those who fear that they are too old to understand the new technologies that are sweeping the marketing world may perhaps be sobered to hear of María Amelia López, the "world's oldest blogger" who died at the age of 97. She took up blogging on her...