Yesterday and on Monday we asked the question: Can small businesses compete with the big boys? As we have already seen in the previous two posts, the big corporations have certainly cottoned on to the importance of online sales, and have the...
Yesterday, we asked the question Can small businesses compete with the big boys?. All this week, we'll be looking at the subject in more depth. A few years ago, a concept that has become known as the long tail gained currency and was recognized as...
It's often said that the Internet is a level playing field, where small businesses have every opportunity to compete with gargantuan multi-nationals. Is that still the case? These days, almost all large companies understand the vital importance of...
According to recent news reports, Steve Jobs, CEO of Apple, will occasionally reply to emails from any old man in the street (or rather, at a keyboard). You have to admire that degree of accessibility from the top level of a company. It reminds me...
Those concerned with Search Engine Optimisation need to keep abreast of the latest innovations in the Search world, and that means keeping a particularly close eye on what Google is up to. Google's always up to something, it has to be said. But...
We're always talking about how Twitter can help small businesses, so I thought I'd give a couple of concrete examples. Sometimes it's easier to understand when you see social media in action like this, although I still stand by my usual advice that...
"Business and pleasure should not be mixed on services like Twitter". This was the last in a list of rules issued to employees of the Wall Street Journal last week, as reported by The Guardian's Emily Bell. Her interpretation? "Journalists [...must...
My English teacher wouldn't have liked it, but Google has a new word for a 'unit of knowledge' - the Knol. Come to think of it, 'Google' wasn't exactly an everyday term back when I was at school, but they certainly seem to have turned that one...
Website design: it's a fine art these days. You can study it at degree level. There are awards for it. The man on the street has opinions about it - and we all pretty much agree what makes a good website design, and what doesn't. Don't we? Hmmm....
No, I am not talking about British politicians... I am talking about Google. Yesterday, Google managed to direct a small proportion of its web traffic through Asia, as you do, resulting in 14% of Google users finding the service slow or...
This question was posed to us in respect of our free website offer to local start-ups and charities/projects. We were proposing a new website for a small business in the W11 area and had been trying to stress that our offer had no strings attached...
To answer that we need to clarify what we mean by social marketing in this instance. Social marketing is a concept whereby organizations promote an idea for the benefit and social good of society as its primary aim and not to make a financial...
The word Joomla is being bandied about the Internet at a rate these days but what is it? Joomla is an award-winning content management system (CMS), which enables users to build websites and online applications. As Joomla is an open source...
Getting an online presence is essential for all businesses but it is not always affordable if you are just starting out. The perfect solution is a ready-made website, where the design has already been produced and is simply waiting for content and...
We were recently asked what our SEO strategy is. This is a very straightforward question and one we were happy to answer. We certainly do not take umbrage in being questioned nor do we mind telling people the facts – unlike others who like to...
It has taken me 2 weeks to control my embarrassment to admit that The Guardian' April's fools day joke, well and truly fooled me - red cheeked as I'm writing this. I'm referring to my post...