Celebrating Our 14th Birthday Happy Birthday to us! We're very proud to say that we are in our 14th year in this business and are continuing to grow and evolve with the fast pace of the online industry. We'd like to thank Fari and Carolyn for...
A combination of the January blues and the cold weather has everyone in the office in a bit of a funk. I hope this video inspires you all to play a prank on your Bosses and colleagues to lift your spirits and have you all laughing again! If this...
Any serious business requires a website these days. At the very least it will promote your services, and at best it will increase your sales many times over. 1. Become a Part of the Global Internet Community, Open up to the International Markets....
To some extent, we are all experts in web design. Your taste may run to minimalist, lavish, or brash, but one thing is for sure. You'll be able to say, within seconds of visiting it, whether or not you like a website. It's perhaps tempting to think...
Following my own advice on this very blog, I was updating a company's presence on Google Places today (previously Google Business Centre; basically, the interface that you update if you want your business to appear on Google Maps). The company in...
Google's homepage is the most-talked-about blank space on the internet. Renowned for its one-option interface and clean minimalism, the page is often cited as a great example of 'less is more'. It came as a great surprise, last week, then, to see...
If you're only just getting your head round PPC advertising, you may be dismayed to know that Google is several steps ahead - and that very soon, there will be whole new advertising platforms on which to promote your business. Yes, mobile...
Microsoft's search engine product Bing was a year old on Sunday. Setting aside the question of whether we've got any more used to its rather silly name (no), has it become a proper contender in Search during that time? Well, according to Thinq,...
Adidas is. Virgin is. Proctor and Gamble and Toys R Us are... are you? Using Facebook for advertising, that is. A recent Business Week article reveals that advertising on this social network has quadrupled since 2009. Clearly that oft-repeated...
Google makes over 400 small changes to its search algorithm per year, on average, so why is the Search community all abuzz with the recent Mayday update? Simply, it seems, because many of them have seen their rankings suffer, especially when it...
The whole point of the Internet, some might say, is that you can reach the whole world - so small businesses, serving a small local area, might be excused for thinking they don't need a website at all. Well, you've only got to search this very blog...
It's very tempting, sometimes, to have all the latest bells and whistles on your website. Everyone likes novelty, which is probably what led to the many sites that used to play music as soon as they started up, back in the last decade. Thankfully,...
Yesterday and on Monday we asked the question: Can small businesses compete with the big boys? As we have already seen in the previous two posts, the big corporations have certainly cottoned on to the importance of online sales, and have the...
Yesterday, we asked the question Can small businesses compete with the big boys?. All this week, we'll be looking at the subject in more depth. A few years ago, a concept that has become known as the long tail gained currency and was recognized as...
It's often said that the Internet is a level playing field, where small businesses have every opportunity to compete with gargantuan multi-nationals. Is that still the case? These days, almost all large companies understand the vital importance of...
According to recent news reports, Steve Jobs, CEO of Apple, will occasionally reply to emails from any old man in the street (or rather, at a keyboard). You have to admire that degree of accessibility from the top level of a company. It reminds me...